Coaching Research

Do we really need the International Association of Coaching (IAC)?

by: Ed Britton Should coaching be represented by only one professional organization? Does having more than one create confusion and diffuse power in a world where the powerful reign? I find it remarkable that a 'yes' answer should gain currency. Who would argue that we should have only one government in the world, or only

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Selling is Coaching Your Customer: The secrets to unlocking top sales performance success

By: Guy Anastaze   Regardless of the age or scale of your business, its true raison d’être is customers. Essential for the survival of any business, customers must be taken care of over the long term. This is one fundamental reason why selling is coaching your clients: Even if their preferences are not always clearly

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