Marketing for Coaches

Do we really need the International Association of Coaching (IAC)?

by: Ed Britton Should coaching be represented by only one professional organization? Does having more than one create confusion and diffuse power in a world where the powerful reign? I find it remarkable that a 'yes' answer should gain currency. Who would argue that we should have only one government in the world, or only […]

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We Need You

an excerpt from “Own Your Career” by Ed Britton “Ask not what your country can do for you — ask what you can do for your country.”                                                                                                                               — John F. Kennedy When in the wrong job, out of work, under-employed or short of clients, it is natural to feel un-needed and even worthless –

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Selling is Coaching Your Customer: The secrets to unlocking top sales performance success

By: Guy Anastaze   Regardless of the age or scale of your business, its true raison d’être is customers. Essential for the survival of any business, customers must be taken care of over the long term. This is one fundamental reason why selling is coaching your clients: Even if their preferences are not always clearly

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What Coaching and Training Professionals Can Learn From Gucci

by Shirley Soodeen   How, What and Why Fierce competition within the luxury industry to retain the best talent, as well as changing business models from retail to online sales, has a direct impact on employee engagement. Many major luxury brands struggle to hold on to talented individuals who are lured away by financial promises

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