Marketing for Coaches

Adapting the Masteries to Best Practices Established in the Delivery of Coaching Services Online: Mastery 1

by DeeAnna Nagel & Kate Anthony #1. Establishing and maintaining a relationship of trust Definition: Ensure a safe space and supportive relationship for personal growth, discovery and transformation. Ensuring a space and a supportive relationship for personal growth, discovery and transformation online must include the technology and method of delivery. Establishing and maintaining a relationship […]

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Welcome to the Age of Relationship Marketing

by Janet Slack Perhaps you’ve discovered that as you market your coaching business, you’re building small relationships with many potential clients. As your marketing starts to generate success, you are developing deeper relationships with a smaller number of very targeted potential clients. Let’s look at this type of relationship building in detail, which occurs in

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What to Do When a Client Says They Can’t Afford You

by Kathy Mallary If you want to be successful in business, you have to understand and appeal to your client’s deeper desires. Deep down, they want something, and they want it more than most other things. When people say, "I can't afford it," what that really means is that they’d rather spend their money on

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