I am happy to announce that the International Association of Coaching and Coachville have signed an agreement regarding the use of the 15 Proficiencies. This is a process that has been ongoing for several months and it is an important step in the evolution of the IAC. A clear and clean agreement with Coachville allows the IAC to stand as an independent organization providing a certification program based on demonstrated mastery of the essential skills and ethical standards of coaching. The IAC will continue to evolve the highest standards of coaching and offer a path of certification that will honor individual ability and integrity.
Thanks to all of you for your support of the IAC!
PICK UP YOUR GIFT — fre-e Audio CD for coaches who are willing to think and be BIG!
What Every Coach Needs to Know! The Key Issues Every Coach Needs To Know To Be Successful in 2005 with Nina East, Master Mentor Coach, IAC-Certified Coach
"Nina, you can take a lot of pride in your willingness to be on the forefront and in the superior quality of your coaching. There are special people who go out on the skinny branches, not because they are foolhardy, but because they have enormous courage and vision. You are one of those!" Shirley Anderson, MS, MCC, IAC-CC, www.coachmiami.com
Now available to IAC Member Coaches is the landmark interview with Nina East, Master Mentor Coach, conducted by Andrea Lee, author of Multiple Streams of Coaching Income.
This interview, addressing the key ingredients for coaching success in 2005, is for leader-coaches, interested in thinking and being big, who want to impact as many clients as possible with their important work, and who want to consistently and reliably maximize their internal power, as well as their influence, in the coaching industry.
Includes a special “after the show” session where Nina and Andrea let their hair down and gab about the nitty-gritty.
How did you discover coaching? I first heard of coaching almost 15 years ago when I was a college faculty member and dean of students. We spoke of our role with college students as one of being a coach – offering guidance, helping bring out the best in the student, empowering the student to expand their possibilities and take productive action.
At the time we were using the term to describe what we did. We weren't aware of an emerging profession. Then, when I worked with Tony Robbins, I learned more about the formal aspects of coaching and coaching as a profession.
What personal growth work did you do to help you become successful as a coach?
I have to admit it; I am a personal growth junkie. You name it, I've probably done it or I've at least read the book! I find that everything I do adds to how I serve my clients. I continue to participate in as many group and individual personal growth experiences as possible.
Some of the early experiences that influenced me were volunteering at the local Women's Center, my graduate training in counseling psychology, and training in neuro-linguistic programming and neuro-associative conditioning.
What coach training have you had? Truthfully, I have not been "formally" trained in a coach training program. It might be more accurate to say I "evolved" into a coach through all the different personal development programs, business courses and leadership trainings I have completed. Because of my own ecclectic background and success as a coach, I was asked to help design the curriculum at CoachVille some time ago, and since then have designed and led coach training courses in several other training schools.
Who has coached you? I have worked with several different coaches, and find that I am usually working with more than one at a time. Currently I am coaching with Terri Levine (www.terrilevine.com) and Richard Reardon (www.richardreardon.com). In the past I have been coached by Deben Tobias, Ramon Williamson and Dave Buck.
Do you have a coaching specialty/niche? I think of my coaching business as being like a filing cabinet with distinct drawers, which are markets. Within those drawers are file folders, which are programs and concept areas. Within those folder are specific pages, which are tools, resources and specific activities.
The primary niches I work with currently are: coaches who want to work with a master mentor coach; psychotherapists who are burned out and looking to reinvent themselves; micro (very small) business owners; and people in direct sales.
What is the most rewarding aspect of coaching for you? Knowing that what I get to do with people has an impact far beyond what I can see or imagine. For each epiphany someone has, or each minor shift, a whole series of impacts are put in motion. It's a thrill every time I hear the wheels turning inside a client's head. I know something big is about to happen for them and that it will mean big differences for everyone who comes in contact with them.
We had such a tremendous response to our booklet "1,001 Things Coaches are Grateful for…" that we have decided to create an entire series of booklets titled Coaching Wisdom, all of which will be available to IAC members and all of the content will be contributed by coaches. The first booklet in the series will be Coaching Wisdom: Thriving During the Holidays.
If you have ideas for managing stress, planning for a memorable holiday season, creating special memories, setting a hoiday budget, creating New Years resolutions, or questions you ask your clients during this time of year, we'd like them for this booklet project.
All submissions are subject to editing by our volunteer staff. To submit your ideas, short articles, quotes, questions, or other information, please send one item per submission via email to: email@example.com by December 20, 2004. With each submission, we will print your name, email address and one website URL (all information must be provided with each submission for inclusion in the booklet).
Would you like to help your clients quickly and reliably identify their motivations and their aversions in their work and life?
If you answered, ”Yes”, then we invite you to consider the MAPP On-Line Career Assessment. The system is straight-forward and easy-to-use. Plus, results are on-line for both coach and client.
If you're unsure, we invite each IAC member to experience the MAPP Executive Level Assessment for themselves – for f^ree! You can get this 30+ page analysis of your personal, vocational and educational motivations by going to http://www.assessment.com/iac, then clicking on Click here for detailed program instructions and your f^ree trial! You will need your IAC MEMBER ID NUMBER to take the assessment.
F^ree support is offered through teleclasses, hosted by renowned coaches Karen Whitworth and Al Reams. You learn how to navigate the MAPP website and experience a live demonstration of how to use the MAPP results in an actual coaching situation. To register for the MAPP Teletraining classes, go to www.Assessment.com/CoachEnrollment and sign up for the course you wish to attend. Teletraining classes take one hour, and are F^REE to IAC Members.
MAPP Tip Of The Month: Over 2.5 million MAPP members are the basis for the reliability and validity data available on-line at www.assessment.com/iac.
Honing In on What's Most Important
Letter to the Editor
I note that Marshall Goldsmith effectively dodged every one of your questions as to coaching training and you let him get away with it! Apparently (from his answers) he has no specific coaching training at all.
Thus today he joins many other national leaders calling themselves coaches and charging large amounts of money for "coach training" programs which truly have no coach training at all (Martin Seligman – Authentic Happiness Coaching Program, which teaches tools that can be used by any therapist, psychologist, dentist, or person and, by the way, coaches, who must get coaching training elsewhere) or for coaching by people with no formal coach training (Neal Michaelson and his VIA Strengths "coaches" who are psychology MA's and who are being "trained" by Michaelson's program which has a sports coach doing the training!). I find this alarming. And I find it even MORE alarming that you are highlighting one of them in your newsletter about coaches!
Do I find these people and their programs valuable? Certainly.
I am a graduate of Seligman's Authentic Happiness Coaching Program and loved it. However, there was NO coach training involved and the issue was not addressed; therefore, many of the therapists, psychologists and others who take the course may well now regard themselves as trained coaches. And my evaluation of the VIA Strengths coaching now offered by Neal Michaelson is based upon e-mails I exchanged with him. From his responses, Marshall Goldsmith is obviously a psychologist specializing in Organizational Behavior, not a coach. And when he asked you who had coached him, he replied with a list of people who had "helped" him, not "coached" him. From his responses I conclude that he has not been trained in coaching or actually trained as a coach. Now, I have no problem with that. I am sure that he does a great job of "helping" out businesses! However, I do have a problem with him calling himself a coach just because it "sells well" today. (And I think he might object if I, a coach, just started calling myself a psychologist!)
What is going on in the field of what people are calling coaching today reminds me of what was happening with chiropractic when I first moved to Louisiana 30 years ago. Physicians stated loudly and publicly that chiropractors did not have enough training to work on the body, and they tried to annex chiropractic as a part of their physician practices. Fortunately, they failed.
I do not have such high hopes for coaching, especially if the major organizations in the field (like the IAC) do not hold to the original definition. At this point in time, from the responses I have gotten to the questions I have raised, it appears to me that we original coaches will eventually be subsumed in the Life Coaching field by therapists and in the Business Coaching field by organizational psychologists.
As a member of the IAC I really expected it to have a clearer understanding of and vision for the whole coaching profession – and to stand up for those values!
Editors's Note: I was hoping our new article series would generate dialog such as this started by Jann Snyder. Please share your comments about Jann's message above or any of our other articles with me at firstname.lastname@example.org. The IAC reserves the right to publish any message sent to this address and may edit content for publication. Thank you!
Enjoying Clients Immensely
Announcing a New Series
As we expand the Voice to better serve the coaching profession, we will be adding new sections that highlight our work as coaches and the successes of our clients. We're collecting anecdotes and funny stories for this series. If you would like to submit content for this series, please send via email to email@example.com. Please remember to protect your clients' anonymity and include your name, email address and website address for attribution. Thanks!
The IAC® is a community of progressive and diverse coaches. With coaches from 80 countries, and even more languages, from all walks of life, you’ll have no trouble finding a coach or colleague you can connect with. If you are a client, this is a great way to find the most masterful coaches in the world! *
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