IAC Voice, Volume 1, Number 9, November 20, 2004

1, Number 9, November 20, 2004
to our 7,474 members

This Issue:


What is There: A M essage from the IAC President


People to Themselves – Coach Spotlight on Marshall Goldsmith


Via Curiosity – What are you grateful for?


Benefit Testimonial – MAPP Assessment


Clients Immensely – Announcing a New Series!


"Coop" Cooper

Acting Editor
Paragon Strategies

Ann Harnisch

Contributing Editor


Contributing Editor


What is There

Message from

President, International Association of Coaching


I have several favorite quotes.
I am a strong believer in the power of language and feel that
quotes often provide inspiration and clarity. As a coach and
a leader in the coaching profession I am aware of how important
language is. This is the power of the coaching relationship
– it is through conversation, the exchange of words,
the exchange of information, the exchange of emotion and meaning
that we guide and support our clients through change and development.

I share this quote with you today:

“The world you
want to live in and the world you need to live in needs
you to create it – it needs your input. The world
needs to hear what you have to say. The last word has not
been spoken…the last word has not been spoken!”

– Beah Richards

On another subject, you'll notice
our advertiser below and further down a testimonial about
the MAPP Assessment. I was invited by the representatives
of MAPP to take the assessment and comment on it for our members.
I spoke with the developer to ask about the history of the
MAPP and how it was standardized. I was very pleased with
my conversation with him and with the results of the assessment.
I found the information to be universally useful in contrast
to other assessments that are purely geared toward career
change and development. I feel that it is a very valuable
benefit for our members.


you like to help your clients quickly and reliably identify
their motivations and their aversions in their work
and life?

If you answered, Yes,
then we invite you to consider the MAPP On-Line Career
Assessment. The system is straight-forward and easy-to-use.
Plus, results are on-line for both coach and client.

you’re unsure, we invite each IAC member to
experience the MAPP Executive Level Assessment for
themselves – for f^ree!
You can get
this 30+ page analysis of your personal, vocational
and educational motivations by going to http://www.assessment.com/iac,
then clicking on Click here for detailed program instructions
and your f^ree trial! You will need your IAC MEMBER
ID NUMBER to take the assessment.

F^ree support is offered
through teleclasses, hosted by renowned coaches Karen
Whitworth and Al Reams. You learn how to navigate
the MAPP website and experience a live demonstration
of how to use the MAPP results in an actual coaching
situation. To register for the MAPP Teletraining classes,
go to www.Assessment.com/CoachEnrollment
and sign up for the course you wish to attend. Teletraining
classes take one hour, and are F^REE to IAC Members.

Tip Of The Month:

Over 2.5 million MAPP members are the basis
for the reliability and validity data available on-line
at www.assessment.com/iac.

People to Themselves

Spotlight on Marshall Goldsmith


Marshall Goldsmith


Known around the world for his
work in corporations, we're proud to feature Marshall Goldsmith
as our inaugural Coach Spotlight.

did you discover coaching?

I was a pioneer in the world of customized 360º feedback.
During this work I began to realize the importance of ongoing
follow-up in helping leaders achieve real lasting change.

personal growth work did you do to help you become successful
as a coach?

I have spent many years studying Buddhism.

coach training have you had?

My Ph.D. is in Organizational Behavior. I have many years
of experience. My business has provided coaching training
for thousands of leaders.

has coached you?

I have been very fortunate. Some of the great people who have
helped me include: Richard Beckhard, Frances Hesselbein, Paul
Hersey and Richard Leider.

For the full article, click here

Via Curiosity

are you grateful for?

In the US we will celebrate Thanksgiving
next week, but this time of year is also a great opportunity
to think about renewal and what you're thankful for no matter
where you live in the world or what customs you observe. We'd
like to know, as a coach, what are you grateful for?

We'll compile your responses
into a new booklet entitled 1,001 Things Coaches Are
Grateful For
. You can share this booklet with your
family, friends or clients, or simply refer to it throughout
the year.

Please send us your list via
email to grateful@certifiedcoach.org
with "Grateful" in the subject line before 5pm Pacific
on Tuesday, November 23. We'll send out a special issue of
the IAC Voice with a link to the downloadble booklet. Thank

Benefit Testimonial

is my Coaching Assessment of Choice

As a coach, I have many assessment
instruments available. I keep choosing the MAPP Assessment
for several reasons.

First, MAPP is easy to administer.
I just give my client her KeyCode and send her to the website.
From the options available, I have chosen for both of us to
get her results at the same time. So she gets it without any
intervention or work from me and vice versa.

Next the basic data are available
in three formats: narrative, tabular and graphic. That allows
each person to have the data available in the format that
best fits him.

The MAPP report begins with the
narrative presentation which is most readily understood without
any input from me. My client can get involved with the information
immediately, even if our next scheduled meeting is some time

By the time my clients have read
the first two paragraphs of the MAPP Results most of them
have said something like, “Wow, I can’t believe
that short a test [sic] nailed me so closely.” That’s
a great attitude to take into the coaching.

Another attractive aspect is
that the MAPP Assessment offers so many entry points for the
coaching. From something as simple as “ what was your
experience of taking the instrument?” to “how
does your feedback reflect on the issue we were talking about?”

Finally, and maybe most importantly,
MAPP is not a one shot deal. Normally my clients have a primary
situation or question in mind when they take the MAPP Assessment,
and that’s where they want to start. When their “hot”
issue(s) run a little low on steam, I give them the old “how
do you respond to the idea of getting more 1’s into
your life and 5’s out?” That can literally be
years of work.

Oops! P.S. there’s also
the time multiplier, sales and group possibilities.

And I don’t have the slightest
problem with making a little more money (as long as I continue
to do good).

By Alison Reams, Master Coach,
Westport, CT


Clients Immensely

a New Series

As we expand the Voice to better
serve the coaching profession, we will be adding new sections
that highlight our work as coaches and the successes of our
clients. We're collecting anecdotes and funny stories
for this series. If you would like to submit content for this
series, please send via email to enjoyingclients@certifiedcoach.org.
Please remember to protect your clients' anonymity and include
your name, email address and website address for attribution.

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