IAC VOICE, Volume 2, Number 2, January 27, 2005

2, Number 2, January 27, 2005
to our 7,725 members

This Issue:


What is There – A Message from the IAC President

Supportive Environments – IAC Membership Update


People to Themselves – Coach Spotlight on Mitch Meyerson


in on What's Most Important – Letters to the Editor



Editorial Board

Michael "Coop" Cooper

Acting Editor
Paragon Strategies

Ruth Ann Harnisch
Contributing Editor

Mark PhD

Contributing Editor


What is There

Message from
Mark PhD

President, International Association of Coaching


This is the time of year that
many of us review our priorities and make some decisions about
what we would like to accomplish in the coming year. The IAC
is also engaging in a visioning process and I would like to
include you in it! What would you like to see the IAC become
over the next year? What changes would you like to see the
IAC make? How can we support you as a coach? What would you
like to contribute to the IAC? What special talents do you
have that you would like share with the IAC? Help us to make
2005 a great year for the IAC and for the coaching profession.
Please email me your thoughts to barbara@barbaramark.com.


Supportive Environments

Message from Barbara

IAC Membership Chair

Now that the IAC
has the Certification process in place; a process that took
most of the resources available to the IAC and thousands of
volunteer hours, your Board of Directors are now able to take
a look at some of the inconsistencies that have made their
way into the organization over the past 2 years.

Our first task was
to redefine the levels of membership and define what comes
with each.

We believe that
the list below accurately represents what the IAC can offer
to our members at this time. As we grow benefits of membership
and sponsorship will of course grow along with us.

Membership Levels
Lifetime Membership
to a total of 500 Name Listed on website, eligible for
Certification, member benefits and subscription to the
Charter Membership
Open through December 31,
2005 – Name Listed on website, eligible for Certification,
member benefits and subscription to the Voice.
3-Year Membership
for Certification, member benefits and subscription to
the Voice.
1-Year Membership
Eligible for Certification
and member benefits and subscription to the Voice.
subscription to the Voice.
Sponsorship Levels
per year
to a total of 500 companies. Name and Logo displayed on
IAC website with link back to their organization. Company
name listed on Sponsor Page of IAC website, one member
of corporation eligible for lifetime membership certification,
member benefits and subscription to the Voice.
Platinum Sponsorship$5,000 to $9,999 per yearCompany name listed on Sponsor
Page of IAC website with link back to their organization,
subscription to the Voice.
Gold Sponsorship $2,500 to $4,999 per yeaCompany name listed on Sponsor
Page of IAC website subscription to the Voice.
Silver Sponsorship$1,000 to $2,499 per yearCompany name listed on Sponsor
Page of IAC website subscription to the Voice
Bronze Sponsorship$100 to $999 per yearCompany name listed on Sponsor
Page of IAC website subscription to the Voice.

We thank you for
your support of the IAC and remind you that the IAC is run
solely by volunteers. We invite you to become involved and
help us grow… Anyone who in interested in working long
hours for no pay please contact us for Volunteer Opportunities.
According to Martin Seligman in Authentic Happiness it was
discovered that philanthropic activity leaves the individual
feeling gratified and often they find themselves in the state
of FLOW.


People to Themselves

Spotlight on…

Marketing Coach


did you discover coaching?

I've been a psychologist / counselor / therapist since 1985,
so I've had 20 years of experience there. Coaching as I see
it was a natural extension of the counseling work I had done
for two decades. What I realized five years ago is that I
could become virtual, to work on the phone and internet, so
that I could live exactly where I wanted. A lot of my experience
is from the skillset I learned from counseling.

personal growth work did you do to help you become successful
as a coach?
In my own personal
growth, early on, as a therapist, I did my own growth working
with counselors and therapists, back in the 80's. If you don't
do your own work, you'll be ineffective as a coach, because
it's very easy to project your own un-solved issues on the
client and not even know it.

coach training have you had?

Basically, CoachVille Schools of Coaching has been my main
area of coach training.

you have a coaching specialty/niche?

One of my challenges is that I'm an eclectic guy! My current
focus is on online marketing and the Guerrilla Marketing Coaching
program. I really have three strong areas and it's difficult
to focus on one, but I think they are all connected – you're
dealing with people and a set of principles allows me to be
effective there.

For the full article click

you like to help your clients quickly and reliably identify
their motivations and their aversions in their work
and life?

If you answered, Yes,
then we invite you to consider the MAPP On-Line Career
Assessment. The system is straight-forward and easy-to-use.
Plus, results are on-line for both coach and client.

you're unsure, we invite each IAC member to experience
the MAPP Executive Level Assessment for themselves
– for f^ree!
You can get this 30+ page
analysis of your personal, vocational and educational
motivations by going to http://www.assessment.com/iac,
then clicking on Click here for detailed program instructions
and your f^r^e^e trial! You will need your IAC MEMBER
ID NUMBER to take the assessment.

F^r^e^e support is
offered through teleclasses, hosted by renowned coaches
Karen Whitworth and Al Reams. You learn how to navigate
the MAPP website and experience a live demonstration
of how to use the MAPP results in an actual coaching
situation. To register for the MAPP Teletraining classes,
go to www.Assessment.com/CoachEnrollment
and sign up for the course you wish to attend. Teletraining
classes take one hour, and are F^R^E^E to IAC Members.

Tip Of The Month:

Over 2.5 million MAPP members are the basis
for the reliability and validity data available on-line
at www.assessment.com/iac.

In on What's Most Important

to the Editor

I have a another perspective
to Jann
re: Coach training.

There are a number of components
to both the topic and her letter.

The first is what might be broadly
termed the coaching process skill sets. For example, of communication,
building rapport, listening, inquiry, dialogue, feedback,
recognising conflict styles etc; the understanding of adult
learning principles, change, problem solving skill processes…all
fundamentals that underpin effective coaching. Then, there
are context specific skills that matter.

Take the example of coaching
a dysfunctial executive team. Provided the person could work
in a business environment,I can't see the problem if the coach
is also a psychologist in this context. It might be that the
background as a psychologist has equipped the individual to
be a more effective coach particularly with an understanding
of group dynamics. On the other hand, the psychologist is
unlikely to coach the team on business strategy and tactics.

We all come to coaching from
some where… Life/work expereince, skills and knowledge.
Credibility to coach often emerges from one's prior work/life
experience, successes and wisdom and then transitions to coaching.
The skills you choose to learn as a coach are therefore multi-faceted.
You may go to one school to learn the finer nuances of communication
skills, another for spirituality, another for deeper values
training, etc. depending on what type of coaching you specialise
in. I see Martin Seligman's – Authentic Happiness Coaching
Program is an example of niche training.

One size doesn't fit all, and
some coaches are going to come to coaching with MBA's and
Ph.D's and some won't. What matters is that the coaches choose
an area of coaching where they have relevent skills knowledge
that compliment their coach training. Most importantly they
have the awareness and ability to know what they can and can't

As for Marshal
…for my book, he's a good example for the profession.


Liz Barrett

International Association of Coaching

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