IAC VOICE, Volume 2, Number 6, May 24, 2005

2, Number 6, May 24, 2005
to our 8,214 members

This Issue:


What is There – A Message from the IAC President

Supportive Environments – Book Review: Coaching Starter Kit

People to Themselves – Coach Spotlight on Roxanne Howe-Murphy


Greatness – Volunteers Needed for Future of the IAC


Editorial Board

Michael "Coop" Cooper

Acting Editor
Paragon Strategies

Ruth Ann Harnisch
Contributing Editor

Mark PhD

Contributing Editor

What is There

Message from
Mark PhD

President, International Association of Coaching


Happy May,
Everyone! Life is good at the IAC as we move into our new
mission and vision. Thanks very much to you for your feedback!
We are excited about the robust energy of the forward movement
of the organization. I want to welcome our three new Board
members: Diane Krause-Stetson, Parker
and Christian Mickelsen.
We will include their bios in the next edition. This is the
time for YOU to step up and become part of the team that will
create the future of the International Association of Coaching
– YOUR organization!


Supportive Environments

Review by James R. Brady,

IRIS – International Research and Inquiry Services

The Coaching
Starter Kit:Everything You Need to Know to Launch and Expand
Your Coaching Practice

CoachVille.com (W.W.
Norton and Company, 2003) Paperback, 348 pages, $40.00

This is a very practical collection of over 140 general guidelines,
forms, or lists of suggestions for designing and managing
a successful coaching practice. The material is provided by
the late Thomas Leonard and other members of the CoachVille
community. (http://www.coachville.com/). The book is broken
down into 1-3 page sections which are formatted for photocopying
and use as client handouts or as checklists for the Coach.
The Kit targets those who are adding coaching to a health
therapy practice, building a coaching practice from scratch,
or fine-tuning an ongoing coaching practice. While the last
part of the kit (Chapters 9-11) concentrates on providing
success advice to the client, many of the materials can also
be of benefit to the coach in planning and reviewing their
own progress. The Kit includes many useful tips on the substantive
aspects of coaching, but it does not claim to be a professional
manual on content or to conform to the rules of various professional
or certification organizations (such as the American Psychological
Association). Readers with questions on licensure or ethical
codes are thus asked to: “…contact the appropriate
professional organizations, including the International Association
of Coaches (IAC).” (Page xv) To sum up, The Coaching
Starter Kit should be a cost-effective investment for any
coach desiring to continuously review and upgrade their practice.

A caveat on
copyrights: While much of the Kit is obviously designed for
reproduction and use of the suggestion lists and forms by
coaches and their clients, the copyright page contains the
following statement: ”For information about permission
to reproduce selections from this book, write to Permissions,
W. W. Norton and Company, Inc. 500 Fifth Avenue, New York,
NY 10110”.


Part I
“Coaching Practice Design 101” (Chapters 1-3)
discusses basic coaching principles and reasons for becoming
a coach, outlines how to start a successful coaching practice,
and provides tips and forms for conducting the first session
with a client. One section lists “100 Key Points”
to help the coach prepare a presentation, brochure or article
on coaching. A one-page quiz (page 17) asks “Should
You Be a Coach?” and readers can rate themselves on
15 statements to help them decide if coaching is really the
right profession for them.

Part II
“Coaching Maintenance” (Chapters 4-6) focuses
on providing effective services to the client, establishing
a cost-effective practice, and finding the right market niche.
Formats or forms are provided for preparing business plans
(one-year and five year) and budgets. Checklists are included
for coaches interested in using the Internet to offer TeleClasses
or start a virtual university.

Part III
“Marketing Your Practice” (Chapters 7-8) provides
more specifics on preparing and using materials to publicize
or advertise your coaching practice through various media
(including the Internet). Checklists and forms are also provided
for the effective management of conferences, workshops, or
trade fair events. The Kit includes five basic suggestions
for organizing an effective website and a detailed checklist
on using the website to regularly broadcast e-news or e-Tips.

Part IV
“For Your Client” (Chapters 9-11) includes
numerous worksheets and forms for use by the client in assessing:
(1) why they are seeking coaching help, (2) what goals they
wish to achieve, and (3) how well they are progressing throughout
the coaching relationship. Topics covered include how to (1)
assess personal needs and set improvement goals, (2) prepare
for coaching, (3) follow-up on agreements made in sessions,
and (4) regularly evaluate specific progress being made in
the coaching relationship.


People to Themselves

Spotlight on…

Howe-Murphy, Ed.D.

Learning Institute

did you discover coaching?

I had been teaching at the university level for about 15 years
in an interdisciplinary area that has come to known as positive
psychology/wellness/applied philosophy and leadership. I decided
to leave full-time teaching because I felt a constant pull
to live my life "from the inside-out" and that meant
that some life changes were needed. As an independent, I starting
consulting and giving workshops on leadership, wellness, communications
and relationships, but they didn't really feel on track. I
was talking with a friend and colleague, and she said, "Roxanne,
why don't you become a coach? That's what you do anyway!"
I didn't know what coaching was, so I started exploring it,
and discovered that she was right—my basic approach to life
was very aligned with coaching philosophy and processes. I
realized that I naturally incorporated a coaching process
into my teaching, and I was already very familiar with life
and leadership issues.

personal growth work did you do to help you become successful
as a coach?

I began consciously working on my self-growth long before
I became a coach. In the mid-80's, I went through a difficult
time, and that's when I started looking deeper inside.

I worked with a wonderful Zen
teacher for some time, who helped me begin to take responsibility
for my path. I read constantly (some might say "ad nauseum"),
took retreats and classes with authentic teachers like Stephen
Levine, Ram Dass, Cheri Huber and others, and became involved
in spirituality in the workplace activities.

But it was through the exploration
of the Enneagram that I experienced my greatest transformations.
And that continues to this day. I have been fortunate to be
involved in extensive study with two extraordinary teachers/authors/researchers
in the field, Don Riso and Russ Hudson.

coach training have you had?

Because of my extensive background in working with people
one-on-one and in groups through my teaching (and previous
experience working in rehabilitation), I decided I wanted
to learn more business-oriented models,so I graduated from
Corporate Coach U.

I became certified as a Speaking
Circle facilitator, and as a Riso-Hudson Enneagram teacher,
both of which have greatly influenced my coaching.

has coached you?

I've enjoyed extended formal coaching relationships with two
coaches: Jan Marie Dore coached me in building my business,
and Joel Rothaizer was instrumental in coaching me on important
personal dynamics. And, I'm fortunate to have a number of
phenomenal coaches in my personal/professional circle. We
often support one another through informal coaching.

you have a coaching specialty/niche?

I have 3 coaching niches:

  • Enneagram coaching
    — I'm very fortunate to direct the
    Institute of the San Francisco Bay Area, which is an affiliate
    of the Riso-Hudson Enneagram Institute
  • Coaching and transformational
    retreats for midlife women
  • Executive coaching,
    primarily with leaders in nonprofit, and other mission-oriented
  • While I don't consider it
    a formal niche, I frequently coach "coaches-in-training"

are looking for volunteer help in the following areas to build
the future of the IAC. If you are interested in volunteering
time or talents to any of the positions below, please contact
IAC President Barbara Mark Phd via email at barbara@barbaramark.com.

IAC Voice Advertising
– Sell and manage advertising for the IAC
Voice. Great position! Interaction with coaches, vendors and
IAC Voice editorial board. Ensure ad space is filled for two
issues of the publication each month.

Membership Benefits
– Form strategic alliances with vendors of products
and services that are a benefit to IAC membership.

PR & Marketing
– Establish strong relationships with media and other
coaching professional groups to become the source of choice
whenever a coaching question arises and maintain communication
with the press through Press Releases and articles about IAC
and its programs. Work internally with each group –
presenting the IAC “Brand” as a consistent clear

– Establish a clearinghouse for persons who are researching
the coaching industry and develop a bibliography of sources
for researchers.

Volunteer Coordinator
–Encourage volunteerism in the general membership. Maintain
communication with volunteers; answer their questions, coach
teams through growth, motivate volunteers to complete tasks
in a timely manner.

Membership Chair
– The IAC membership often write to us asking basic
technical questions or suggestions – it is the task
of this position to answer the questions in a timely manner
or forward the questions to the correct board member.

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