IAC VOICE, Volume 4, Issue 12, April 2007,


From the Editor

Are you a member of the IAC? Or are you a subscriber? Welcome to all of you.

Our April issue of the VOICE is full of reminders about what it means to be a member of the IAC.

First of all, our President Natalie Tucker Miller has some
announcements that are moving our organization forward.

Next, Sub-Editor Susan Korb gets specific about
member benefits.
Susan has been contributing to the VOICE behind the scenes for the past
few months and is finally coming out into the open! Please help me
welcome her.

Susan also interviewed our Board Member Lucia Murphy, particularly about some
strategic priorities of the IAC.

month we have another first: we're including in the VOICE a longer,
in-depth article that is only available to our paid members through a
'click-through' link. When you click the link, you'll be taken to a
member's log-in page before being directed to the whole article on our

this is a signal to all our subscribers that we really do want you to
join us as members. The IAC Board decided last year that we want to be
a member-supported organization. We want to serve our coaching members
much more than we want to serve advertisers. Therefore, we do need your
financial support. If you've been putting off joining us, now is the

In the
Member's Article
this month, Dave Blanchard of Six Advisors reveals what he discovered
through assessing the thinking patterns of over 1400 independent
business owners and coaches.

Members' Voices, two more inspiring coaches share their thoughts about what IAC certification means to them.

And finally, another reminder of an important member benefit for coaches:

Coaching Moments,
Janice has cooked up a delightful piece with a wake-up call as well.
It's interesting how touching it can be when the simple acts of
coaching are related to our everyday lives.


Angela Spaxman

Web: www.spaxman.com.hk 


from the President

by Natalie
Tucker Miller


the commitment from paid members increases, the volunteers who are
offering gifts of time and talent feel energized and appreciated! It's
a wonderfully supportive cycle of growth we're witnessing. If you'd
like to be more involved in this cycle, don't hesitate to complete a volunteer application and indicate your area of interest. If you need to renew your membership, please
log in and follow the instructions.

On the topic of membership, I'd like to remind you
to complete your IAC profile.
I've received requests from people seeking coaches from a particular
region or specialty. Of course I do not divulge this information no
matter what the request. And if you have not completed your IAC
profile, those potential clients will not be able to find you! I
encourage you to use your profile as part of your marketing strategy.
Feel free to poke around the "find a coach" section and see how your colleagues are showcasing their coaching.

frequent request from members is information about liability insurance.
For our members in the US, one of your benefits is a group insurance
rate for professional liability insurance. Once logged in, you can visit the IAC insurance center.

are also an important tool for coaches, and MAPP has been providing our
members with a discount program since the early days of the IAC. In
addition to test-driving this assessment for free, you can purchase
assessments for your clients at the IAC discount price.

new alliance we're pleased to announce is with Six Advisors. Dave
Blanchard, CEO of The Og Group, Inc., parent company of Six Advisors,
Inc., is committed to masterful coaching and will be incorporating the
IAC Masteries in the Six Advisors training program. Members of the IAC
who train in the Six Advisors program will have the cost of IAC
certification covered. More detailed information will appear on your
member benefits page in the near future.

each month we will be adding more alliances for the benefit of our
members. If there are particular areas in which you feel the coaching
world would benefit, please drop us a line at membership@certifiedcoach.org with your suggestions!

"Are you a Subscriber or a Member?"

by Susan Korb

It has not
been my pattern in life to be a joiner. In college I skipped
the sorority lifestyle, remaining a person commonly labeled
as an "independent." Also, I joined the Brownies, yet left
the Girl Scout organization. That all changed when I became
a proud member of the IAC this month.

I became aware
through coaching and while writing my own newsletter, that
operating as a "Lone Ranger" in life and practice has been
an energy drain and a hindrance. My coaching practice has
taken a more rapid, positive upturn by reaching out and
sharing, communicating, and practicing with other coaches.

The initial
benefit for me of IAC membership is that I have acknowledged
that I am a professional life coach. When I decided to
consider myself a Professional Life Coach, the importance of
being an IAC Member (an active participant) rather than a
Subscriber (an observer) become apparent.

What I
particularly like about the IAC:

  • The IAC is
    evolving, and that is an important value for me.

  • The focus is
    on coaching, and not on individual coaches. Through the IAC
    I can support the development of coaching in all walks of

A few specific member benefits:

    newsletter is a valuable asset and some of its rich content
    of articles and features is available to members only.

  • The

    IAC certification
    acknowledges excellence in coaching,
    yet without a specific learning format requirement.

  • Members are
    listed in the "Find a Coach" on-line directory.
    Clients can discover and verify our pledge to abide by the
    IAC Principles and
    Code of Ethics.

  • You can get
    discounts on insurance, events and other services of special
    interest to coaches.

  • There are both
    on-line and live opportunities to connect with other IAC
    coaches through


    local chapters

  • Volunteer opportunities
    enhance and enrich the learning
    curve and expand contact and "rubbing elbows" with leading
    coaches in a supportive environment that elicits your best.
    If you have questions,
    ask me. I love it!

Are you an
IAC member or a subscriber? If you’re not sure, click on
this link: 

, enter your
email address and ask for your password to be sent to you
(if you haven’t got it already). With your password, you can
log-in to see your status and upgrade or join.

If you have
any questions about your membership or subscriber status,
please contact


Dr. Lucia Murphy,
Member of the Board of Governors

by Susan Korb

What attracted you to the IAC and to become involved as a
member of its Board of Governors?

My business
has many dimensions, and coaching is a one of the tools I
use with my clients. From my perspective, education happens
in the moment and through experience. The IAC credentialing
process honors both of those. I have been a member of the
IAC for many years, and was very honored to be asked last
year to serve as a member of the Board of Governors.

With the IAC continuing to evolve its focus from coaches to
coaching, what currently is your highest priority as a Board

My particular
contributions to the Board are in Outreach and Strategic
Alliance. Those initiatives deal with two areas: First, our
team is focused on creating links and connections to enhance
the marketplace credibility of the coaching process – among
training organizations, academic institutions and
corporations that use coaching as part of what they do. We
want to shift the spotlight to the unique benefits of
masterful coaching for individual and organizational
success. From my experience in consumer packaged goods at
Frito-Lay and Campbell Soup, talking about tangible benefits
is a win-win for everyone. Clients become aware of the
potential for great results, coaching gets the attention it

The second
part is inviting our membership to become engaged in the
Association. The IAC was created for and by our members. To
continue to make it relevant, it has to remain energized by
our members. What this organization becomes is entirely up
to each of us.

To someone looking for a professional coaching organization,
please name a distinction of the IAC that will set it apart?

IAC approach is based on the coaching process as a whole, not
individual coaching styles. Coaching is really bigger than any one
individual. In contrast, many other credentialing organizations require
the completion of specific programs or following narrowly-defined
protocol. In some instances that can make the focus something other
than masterful coaching.

Tell us a bit more about yourself.

Professionally, I'm best known as "Doctor Murph". My whole
life has been about leveraging information to change
behavior: in sales, consumer packaged goods marketing,
education and academe, consulting and coaching. My practice
brings the power of Human Performance Technology – a set of
effective processes based, not just on my personal
experiences, but on tons of research – to create 'Success
that Sticks.'

At the top of
my personal priorities is my family, who we recently moved
halfway across the country. I am also proud to announce the
launch of my book entitled, LeaderSpeak: 7 Conversations
that Create Sustainable Success
(available in
bookstores April 2007). Believe me, I
understand stress! If you want to know more about me and
what I do, visit my website,


Breaking through thought processes that sabotage a
successful coaching practice

by David
Blanchard with Harvey Schoof and Dr. Don Kennedy

from the article:

"…Over the
past three years, using our 6 Advisors™ Assessment Report,
a proprietary application of the mathematical science of
Axiology, I have measured with laser accuracy the thinking
patterns of over 1,400 independent business owners and
conducted in excess of 4,200 hours of one-on-one

"…Have you ever experienced these potential emotionally
paralyzing moments? If so, you are not alone. Over
ninety-eight percent of the independent business owners
and prospective coaches we assessed and interviewed are
experiencing similar thinking patterns…"

"…Our brain is very sensitive to expectations, especially
unrealistic expectations. It is a well-known and
documented fact that when we vividly imagine, our brain
experiences the same brain chemistry that occurs when we
are actually experiencing the event in reality. These
fantasies can be "so real" that our body reacts
physiologically – as if it were actually happening…"

To read the
whole article,
click here. (Members only)


David Blanchard is the CEO of The Og Group, Inc. a family of companies
which are dedicated to increasing self-awareness, leadership potential,
and sustained positive change through 6 Advisors™ Assessments &
Training, and the stewardship of Og Mandino's perennial best seller The
Greatest Salesman in the World. For more information regarding 6
Advisors™ Assessments, training and coaching, visit www.6advisors.com
or call 1 800 701-2394.


Members' Voices

As an IAC
certified coach since 2004, my experiences within this
organization have been very positive. One of the best
features of IAC is the continuous emphasis on becoming a
master in the coaching proficiencies. As a result of this
excellent training, I have tools available for championing
my clients to create structures for personal and
professional growth.
The boomerang effect is that I have
attracted ideal clients by incorporating these proficiencies
into my own life! Becoming certified is a rigorous process
that is well worth the time and financial investment.

Lind, IAC Certified Coach, CVCC, M.A.T. is the co-founder of

Focus On Purpose
– a Christian coaching business
offering telephone coaching, workshops and assessments. Dawn
and her husband work as a team inspiring clients to stay
focused on their God-given purpose.



Coaching is
my calling and like most coaches, I wanted a credential that
says I’m a professional who knows what I’m doing, so way
back in 2002, when Thomas Leonard announced a new way to get
certified based on the quality of the actual coaching, I
decided that was the certification for me.

Since then,
I’ve been involved in every facet of IAC Coach
Certification, training, certifying (for Coachville) and mentoring other
coaches. It’s a labor of love. Nothing’s more exciting than
hearing a good coach become a fantastic coach. I’m honored
to be involved. The IAC is a wonderful organization!


Stewart, IAC-CC




Liability Insurance for Coaches (USA only)

No matter how
cautious your approach to coaching, no matter how carefully
you perform your job, the activities you are involved in on
a daily basis can put your career and financial stability on
the line. The
professional liability insurance
endorsed by the International Association of
Coaching (IAC) is
specifically designed to protect its members from the ever
increasing risks of malpractice lawsuits.

Coaching Moments

"Coaching Moments" takes a
thoughtful, and sometimes lighthearted, look at how coaching
can be interwoven into our daily lives. 

by Janice Hunter IAC-CC

Saving More Than Money 

Tell me what you eat and I'll tell you what you are.  ~ Anthelme

I shop on
Mondays. Every Monday, same supermarket, same basic aim.
Feed the family healthily, save as much money as possible
and build a coaching business. And a blog. Only it never
used to be like that.

Was a time
when I just filled the trolley. Then came the personal
development books. Half an hour's reading or writing in the
supermarket café became a date with myself every Monday.
Sometimes it was an exercise in celebrating simple
abundance, at other times just extreme self care, time away
from homemaking while turning a chore into a pleasure.

Because of
the books, I started to enjoy the actual shopping. My
'choice muscles' got a workout as I filled the trolley. Is
this bottle of wine getting me closer to my goal or further
away from it? In went washing powder that smelled of jasmine
and made me look forward to the laundry. Filo pastry
inspired me to recreate the hours I spent chatting with my
Greek godmother while we made massive spinach pies after a
morning squeezing and prodding produce in the noisy street
market. Bargain books screamed synchronicity as they reached
out to me from the shelves. I even bought a lipstick once
because I loved the name Charisma as much as the colour.
(Well, some of us stay-at-home mums need all the help we can
get… )

Later, when I
was focusing on getting ready to send in tapes for Step 2 of
the IAC exam, my shopping evolved.

I started
seeing the perfection in all kinds of empty shelf
disappointments and trolley collisions. I found myself
communicating cleanly if I had an issue at the customer
service desk and it got easier to respond appropriately when
I could see that checkout staff were overwhelmed. As I
worked my way around the supermarket, I found myself
enjoying the humanity of it all, indulging my curiosity and
wondering what the story was in every trolley.

Now that I'm
certified, I'm working on ways to pass on my experience and
share the joy I've had in every phase of my journey. Ideas
flit in and out of my mind like small birds; if I don't
capture their fleeting presence in a note or a sketch, they
take off, no doubt to bring flashes of colour, pleasure and
inspiration to someone more receptive.

When I'm not
at my kitchen table, I seem to get strangely inspired in the
self-service supermarket café, scribbling away as I slowly
sip my way through a pot of mediocre, lukewarm tea. It's
like being in an anonymous motorway service station, a
Formica filled truck stop far away from the attractions and
distractions of my own home. I find it easy to sit and
reflect on how far I’ve travelled and to plan where I'd like
to go next.

When I write,
it helps me to become mindful and aware, to be still and
silent enough to see everything, every detail, every
sensation as meaningful. My life becomes one big haiku. When
I put down my pen and get ready to focus on the shopping, I
usually start my week feeling lucky to have a family to shop
for, the money to feed them and the time and means to cook
healthy meals.

But today I'm
dreading the shopping. Spring usually lightens my heart with
the fragrance of hyacinths and the sight of jugs of tulips
and golden daffodils but not this year.

supermarket has stacks and pyramids of boxed, foil wrapped,
huge, chocolate Easter eggs and golden bunnies atop every
aisle as well as in an entire dedicated aisle. In our house,
we dye hardboiled eggs red and decorate the house with bowls
of them. The Greeks believe they symbolise renewal and the
blood of Christ.
For me, many chocolate Easter eggs symbolise something
entirely different.
This year is the 200th anniversary of the Abolition of The
Slave Trade Act. It effectively ended Britain's role in the
transatlantic shipping of human beings, although no
retribution was ever made to those who suffered. Sadly,
statistics show that human trafficking is now the fastest
growing crime problem in the world, second only to drugs. In
West Africa, especially in the Cote d'Ivoire, young boys are
trafficked into slavery to work in cocoa production. Many
major well known manufacturers buy their cocoa from there,
citing consumer demand as their reason for persisting. Fair
Trade companies and producers of organic chocolate don’t. My
children will be receiving fewer chocolate eggs this year
and they won't be their favourite, cheaper brands.

I'm concerned
with what my shopping will cost me at the final


Hunter is a writer, teacher and IAC certified coach who
currently specialises in homelife coaching – helping people
create authentic, spirit filled lives and homes they love –
and in supporting coaches on their certification journeys.
She lives in Scotland with her husband and two children.

contact Janice@LovingtheDetails.com

New IAC Certified Coaches

Congratulations to Marie-Laure Lagrange from
Vancouver, BC, Canada and Bonnie Chan from Hong Kong
who both recently passed their Step 2 Exams and became
IAC Certified Coaches.

© 2007. All
rights reserved. International Association of Coaching

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