IAC VOICE, Volume 4, Issue 2 May 2006

From the Editor

outpouring of support and congratulations that followed
our special issue of the VOICE last month was stunning. As
you may know, the IAC does not have any paid staff (in
order to keep membership free and certification
affordable), so everything is done by dedicated
volunteers.  Messages such as these

immensely gratifying to receive:

Hi Barbra:  Great job getting the
IAC Voice back on track. The IAC has a wonderful opportunity
to position itself as the professional association of
choice.  Keep up the good work…I know how much time
it takes to produce a worthwhile publication. Cheers…Rey
Peer Resources

To All Who Are Contributing to the IAC:
Please know that all the hard work and dedication
that you are doing for the IAC is GREATLY appreciated! 
With gratitude from Caterina Arends

Thank you
to everyone who wrote with support, suggestions and
offers to help.  It's your involvement that
makes this organization come alive!

In this issue
of the VOICE, we have a heartfelt farewell message from IAC Past
President (2003 – 2005) Barbara Mark.  And President Natalie
Tucker Miller
, IAC-CC answers the most frequently asked questions
about the IAC – such as "What does the IAC offer me?". 
We also have a call for
nominations for the

Thomas Leonard Virtual
Assistant of Distinction
award.  And contributing
writer Janice Hunter reminds us that beautiful coaching
moments are available any time.

And on a personal note,
please allow me a proud auntie moment by telling you that
the adorable girls in the "Coaching Moments" logo below are
my nieces!

I hope you
enjoy this issue of the VOICE.


Barbra Sundquist, IAC-CC
Editor, IAC Voice




Message from Past
President Barbara Mark

December of 2005 I completed my term as president of the
IAC. What a wonderful two years it was. I began my tenure
with specific goals for the organization and with the
support and dedicated efforts of many volunteers, we
achieved those goals. I owe a huge debt of gratitude to all
the people who have contributed to the IAC in so many ways.
Thanks to each of you, our members, for your continued
support of the IAC. It has been my pleasure to serve and I
am delighted to offer my support to the new leadership team.
The history of the IAC is strong and inspiring. The future
of the IAC will continue that tradition!

(Editor's note: Barbara Mark's newest venture is


Answers from
the President


What does the IAC offer me?
As an independent coach certifying body, the IAC offers a rigorous
certification process based on demonstrated coaching skill.  Achieving
your IAC certification validates your coaching skills and professional
ethics in the eyes of your peers and clients. In addition to certifying
coaches, the IAC provides a range of member benefits including liability insurance for coaches and discounts on coaching tools and assessments.

What does IAC Certification mean?
Certification means that a coach is masterfully applying the concepts
that we believe to be the highest standard of coaching the profession
has to offer. It means that the coach has been through a rigorous
testing process and has earned the designation IAC-CC.

How do I get certified by the IAC?
certification's unique position is that it is strictly
performance-based, which means that it is entirely based on how well
you coach.  There are two main steps: 1) an online multiple choice
exam; and 2) submission of recordings of coaching sessions.  The
certification process is explained in detail here.

I've heard that the IAC is developing new criteria for getting certified. What's happening with this?
an independent certifying body not connected with any particular
coaching school, the IAC recognizes the importance of creating
standards of measurement that are broad in scope and unconnected to any
one coach training organization. Since the criteria currently used for
certification (the 15 Proficiencies), is owned by Coachville, the IAC
is developing new criteria to be used for certification.

The process of developing the new criteria began in early 2005 by a
global team of volunteers in an effort to make the standard measurement
international in its viewpoint using language that is comprehensive,
yet clear and simple.

Coaches seeking certification will have at least one year from the date
of the release of the new criteria to complete certification under
the 15 Proficiencies if they choose.  The new criteria will continue to
measure the very high standards of performance-based coaching
certification that we have come to expect from the IAC.

my training is with a coaching school like CTI or Coach U, or I've been
educated in a related field, will I be able to take the IAC Certified
Coach exam?

Yes, but you may want to study separately for
the IAC Certified Coach exam. The Learning Guides and other study
materials are located here.

Thomas Leonard Virtual Assistant
of Distinction Award

Friday, May 19, 2006, the Online International Virtual
Assistant's organization will salute the global VA industry
during the International Virtual Assistants Day celebration,
which is being sponsored by

As part of these
celebrations, the Thomas Leonard Virtual Assistant of
will be awarded to a Virtual Assistant (VA)
who has been in business for at least 2 years and who has
made a positive impact in the VA community.

As you may know, Thomas
Leonard is considered to be the founder of the coaching
profession and is credited with coining the term "life coach". 
But did you know that Thomas also introduced the term "virtual
assistant" into the English language?  Stacy Brice of Assist U
was Thomas' assistant, and because they worked online from
different geographic locations, Thomas called her his
"virtual assistant".   Among his
many achievements in the coaching field, Thomas Leonard founded the
IAC, as well as

CoachU, Coachville,
and the ICF.  Thomas Leonard passed away in 2003.

Nominate a Virtual Assistant
for the Thomas Leonard Award

"Coaching Moments" takes a
thoughtful, and sometimes lighthearted, look at how coaching
can be interwoven into our daily lives. 

Champion the World
by Janice Hunter

Sometimes I feel like throwing
in the towel, abandoning IAC certification and simply going
back to reading inspirational books in cafes. This usually
happens when I’m tired and overwhelmed by the workload I’ve
set myself.

When I
passed Step 1
the IAC exam
my colleagues congratulated me online. My husband and kids
presented me with Sicilian red wine, scented roses and

dark chocolate – even a small carved statue of a Christmas
angel with outst
hands to remind me that magic happens all year long
somehow it felt like
was missing.  

learned how to harness what used to be terrifying
technology. I’d studied alone for months while raising
our kids and struggling with health problems,
yet no-one asked me how passing made me feel or what
it had taken for me to pass. 

needed everyone in my world to realize
how passing would impact on my BIG picture, my goals,
long term plans and dreams. The confidence I got
from passing was like a halo around me for days and
everyone who came near me benefited. I championed
myself in my journal but I realized I needed to create
a new environment to sustain all the changes I was
going through. If I didn’t, I felt I risked becoming
distant from the people I loved most. I realized
I needed championing, good old fashioned championing,
the way coaches do it. 

So, I taught my husband to champion. At first
he teased me mercilessly, using formulas at every
opportunity: “What did it take for you to create this
delicious chick pea soup? What strengths did you tap into?
What does the success of this salad mean to you? How will
these nutritious home cooked vegetables impact on your
vision for the whole family?” But then I watched in
amazement as he started to get it. Really get it. The more
he practised, the more subtle he became.  

When I was
asked to write for

didn’t just say ‘Wow! That’s great!’. He asked me what it
meant to me and what it said about me as a
person. He could have stopped there but he didn’t. He simply

”So what does your big picture look like now?” Then he
smiled. Watched the look on my face and smiled some more.

Last week, he coached my son’s football team
to county championship victory.

No certification in the world could have
given me more pride and pleasure than their beaming smiles
as they burst through the front door with that trophy. 

We all need championing, especially when
we’re overwhelmed, down or just plain stuck. We all need
subtle reminding of the unique contributions we have to make
to the world. So go ahead, champion your loved ones,
champion your clients, champion the world! And don’t forget
to champion yourself. Often.

Janice Hunter
is a former translator and teacher who is
currently working towards IAC certification as an excuse to
avoid the kids, housework and trips to the hairdresser. She
can be contacted at

IAC Certified

Last issue we printed a list
of the coaches who have earned their IAC-CC designation.  
Unfortunately, one name was
omitted.  We'd like to correct that oversight and
congratulate Susan
Reimer-Torn, IAC-CC
from the United States, who achieved her certification in
January 2006.

Attention Coaches!

you are a business coach who travels with your clients on business, or
you coach your clients on topics related to business travel, we'd like
to hear from you. Please send an e-mail with a brief summary of your
experience to president@certifiedcoach.org.

© 2006. All
rights reserved. International Association of Coaching

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