IAC VOICE, Volume 4, Issue 20, November 2007, Circulation: 12,019


From the Editor

I’m so pleased to be able to share
this month a huge block in our foundation that
our Board of Governors has worked hard to
create: our policies for protecting and
sharing the IAC Coaching Masteries™
. This
article will be of interest to mentor coaches
and coach training organizations who want
to help coaches become masterful in the
most effective way possible. This article
also reveals the underlying philosophy of
our organization and how we choose to interact
in the wider world of coaching.

It's also very exciting to see the
progress on the IAC's first Global Virtual Symposium that will be happening on
the week of February 10, 2008. 

For those of you who are working on coach
certification, you’ll find the transcription
of the interview with IAC Certifier Karen
van Cleve
very useful. There are some important
pointers about how the certifiers evaluate
coaching that will help you in your efforts
to assess your own coaching.

As usual,
Coaching Moments is lyrical and
touching, reminding us of some truths about
the trials, pains and discoveries of everyday

I hope you’ll share with me some
thoughts of appreciation for all the contributions
that have brought the IAC this far and for
what is yet to come.


Angela Spaxman
Email: voice@certifiedcoach.org


from the President

by Natalie
Tucker Miller


There are such incredible people volunteering
their time to make this organization what
it is, I’m going to make somewhat
of a different request this month.

I invite you to think about the things
the IAC does that interest you, intrigue
you, compel you to be members and subscribers.
Once you’ve determined what you love
about the IAC, send an e-mail to membership@certifiedcoach.org
honoring something or someone specific,
or simply send a general love note! We’ll
post your messages in a future issue of
the Voice.

Now that I’ve got that out of my
system, I’d like to remind everyone
that December 31st, 2007 will be the last
day the IAC will accept certification submissions
for scoring using the 15 Proficiencies.
Beginning January 1, 2008, scoring will
be based on The IAC Coaching Masteries™.
The online written exam will also transition
from the Proficiencies to the Masteries
beginning January 1, 2008. This has been
a thrilling ride for everyone involved in
the process. We offer members this new generation
of coach certification with heartfelt gratitude
to the contributors.

And best to you, dear readers. Thank you
for appreciating the IAC’s mission
and high certification standards which benefit
the profession, our clients, the coaches
and ultimately positively impacts the world.


IAC's First Global Virtual Symposium

Andrea J. Lee, Diane
Krause-Stetson and Natalie Tucker Miller invite you to join the IAC's first
Global Virtual Symposium. We wish to inspire all coaches to mastery through the
conversations and presentations of our revered guests.

We live in a time of unlimited opportunity with more and more people expressing
themselves in grand ways. Our guests will share their unique journeys while
inspiring us to share our magnificence with the world.

Click here for more details
, and check back often as our roster of
speakers and events grows!



Development, Ownership and Use of The IAC
Coaching Masteries™

by Diane Krause-Stetson, IAC-CC, Vice President
of the IAC

One of the IAC’s most important
projects over the past few years has been
to develop standards that define high quality
coaching and that we use as the basis for
our independent coach certification process.
To this end, The IAC Coaching Masteries™
were published in the January
2007 Voice

This article describes how we will provide
for the use and protection of this very
valuable intellectual property for the benefit
of the IAC and the coaching profession as
a whole.

As described in previous issues of the
Voice, the development and evaluation The
IAC Coaching Masteries™ was a massive
undertaking. A diverse group of experienced
and dedicated coaches volunteered their
time, expertise and insights to this labor
of love—this gift to the IAC and the
coaching profession. We therefore see it
as a very important duty to protect the
use of these standards and the investment
of those who created them.

The IAC Coaching Masteries™ are fundamental
to excellent coaching. They are elegantly
stated and their masterly application is
pivotal to serving our clients. Although
these standards underlie most of the accepted
coaching practices taught today, they are
independent. We were intent not to reflect
a single culture, prescribe a single training
methodology, or advocate a particular school
of thought. The IAC remains committed to
a universal approach to enhance how clients
experience the service of coaching and to
advance professionalism in this expanding

In defining how to use and protect the
IAC Coaching Masteries™, the IAC Board
of Governors was guided by the following

  • openness, to allow the marketplace
    to find the best solutions for training
    people in coaching skills;
  • broad reach, to allow as many people
    as possible to benefit from the Masteries
    (and to build IAC membership and sustain
    the organization);
  • transparency, to provide information
    so that IAC members and the public are
    empowered to make decisions about the
    IAC and related organizations;
  • protection of IAC's independence of
    the certification system;
  • fair return, to allow IAC to prosper
    through financial return on intellectual
  • protection of IAC's reputation (in connection
    with other organizations' use of the IAC
    intellectual property).

The IAC is offering IAC Coaching Masteries™
for free to its members for their personal
use in the form of a downloadable e-book.
Non-members can access this e-book for the
nominal cost of $10. The IAC is the owner
of the copyright of this work. Individuals
are only permitted to use the materials
for their own use and are not permitted
to share the e-book content with others.
Copies of the e-book are available from
your member

Commercial use of The IAC Coaching Masteries™
will be allowed under a special commercial
license. An annual license fee and agreement
will be required, effective January 1, 2008,
if a coach or an organization wishes to
apply The IAC Coaching Masteries™
for commercial use. For individuals and
organizations that provide products or programs
to fewer than 20 people, there will be an
annual fee of $250. For those who expect
that 20 or more people will purchase their
products or services, an annual fee of $750
will be required. As well as the right to
use the Masteries, license holders will
also have the opportunity to be listed on
the IAC’s website.

In order to uphold the high quality of
products and services there is an additional
requirement. There must be at least one
IAC Certified Coach actively involved on
the product development or training team—and
not simply serving as a nominal designee.

Under the commercial license agreement,
The IAC Coaching Masteries™ may be
reproduced and distributed so long as the
IAC’s copyright notice is included.
To the extent that the license holder includes
additional materials, there must be a notice
indicating that the IAC did not create and
is not endorsing such portion. Any license
holder who refers to The IAC Coaching Masteries™
in their communications and marketing must
convey that there is no IAC affiliation
or endorsement. It is important to the Board
of Governors and its Certifying Board that
the IAC remain an independent certifying

Effective January 1, 2008, The IAC Coaching
Masteries™ will be the exclusive measure
for IAC certification. We are excited that
there are already several products in the
marketplace that are teaching The IAC Coaching
Masteries™ and several mentor coaches
and coaching schools that are incorporating
the Masteries into their training programs.
We hope that the marketplace will create
many more such resources to support masterful

We have high hopes for the future of these
coaching standards and their impact on raising
the level of masterful coaching world-wide.

We encourage you to integrate The IAC
Coaching Masteries™ into your coaching
approach and to seek the distinction of
becoming an IAC Certified Coach. For more
information on The IAC Coaching Masteries™
licensing program, please contact me.



Diane Krause-Stetson IAC-CC, MBA, JD
President and Founder of Lead Your Life, LLC Co-founder of Symarete



Interview with Karen Van Cleve, IAC C

Transcribed by
Susan Korb and Kathleen Richardson

As of January 1, 2008 the IAC will shift
to evaluating certification submissions
using only the 9 IAC Coaching Masteries™.
With this change approaching, two interviews
were recorded and posted to the IAC website.
These interviews discuss and answer questions
about the new certification process.

The first has been transcribed for the
November issue, and the second recording
will be transcribed for another issue. This
month’s interview features Natalie
Tucker-Miller, IAC President, interviewing
Mastery Certifier Karen Van Cleve. It provides
insights and knowledge of the inspiration
and creation process for IAC Certification
through use of the Masteries. Because of
a recording failure, this interview ends
rather abruptly.

Listen to the interview here
click here to read on.

Some excerpts:

“…the idea of masteries was
not to change the definition of coaching,
but to change the way we described masterful
coaching. So, masterful coaching is masterful
coaching whether it is under the proficiencies
or the masteries.”

“…with the masteries, because
we have measures, effective behaviors and
ineffective behaviors, we have clearer language
about what’s present or what’s
missing versus the proficiencies.”

Click here to read more
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"Coaching Moments" takes a
thoughtful, and sometimes lighthearted, look at how coaching
can be interwoven into our daily lives. 

Coming to my senses
by Janice Hunter

Not the senses I have but what I do
with them is my kingdom. ~ Helen Keller

How often have you appreciated your sense
of smell recently? I mean really
delighted in its power to evoke pleasure
and memories? Have you ever thought about
how often it alerts you to danger and keeps
you safe?

This afternoon, for two glorious minutes,
I was able to smell the rose scented candle
beside my bed and I wept with joy. That
one, simple fragrance meant that my sense
of smell – absent for weeks because of a
vicious virus travelling around my Eustachian
tubes, bronchial passages and lungs – hadn‘t
disappeared forever.

In the first weeks after the virus struck,
I lost coaching clients when I lost my hearing
and my voice. Email coaching wasn’t
an option either, due to dizziness and sinus
headaches. A few weeks ago, just as I was
finally taking in what the universe was
painting in a huge sign above my head –
– my daughter came home from school sobbing,
announcing the end of her first, tender,
special friendship with a lovely lad she’d
liked for three years. For ten months, they’d
been going to the cinema, going to cafés
with friends and sharing family times, in
our home and his. On the same day he ended
their relationship, he ‘asked out’
a girl my daughter has always been convinced
is prettier and more popular than she is.

As she sat racked with sobs at our kitchen
table, all of our recent hormone-fuelled
spats were swept aside, forgotten. I listened,
hugged and coached. I produced drinks, tissues
and an appropriate ‘triumph over adversity’
DVD. I secretly phoned and asked my husband
to buy a tub of ice cream and some chocolate
on his way home from work. I could already
see her revisiting the past and letting
anger and bitterness deliberately erase
parts of what she’d previously called
the happiest months of her young life. The
next few days were awful as waves of new
pain washed over her daily and my virus
got worse. All that kept me going was the
thought we’d be on mid-term holiday
in Spain soon, helping each other heal in
different ways.

Lying on a lounger on the beach, the waves
lapping a few feet away, I longed to smell
the salty sea air. I could barely hear the
keening cry of a lone seagull wheeling against
the blue sky. The breeze flicked a strand
of hair across my face but not even the
healing warmth of the sun could breach the
distance I was starting to feel between
my heart and the world around me, a world
whose scents, sounds and details I would
usually devour and relish. Even Pollyanna
had packed up and gone home.

I watched my daughter listlessly playing
with some shells on the beach, all of her

brother’s attempts to engage her rejected.
I let her sit with the pain, watched her
explore a range of new sensations on her
journey towards adulthood, knowing that
as a talented young writer, she would be
able to edit and recreate this part of her
life some day.

Reaching into my beach bag for the digital
camera I’d been given for my birthday
but hadn’t mastered yet, I decided
to practise and play around with it. I’d
had to pay for every photo taken with my
old SLR camera, so it took me a while to
get used to the idea that I could take,
view and delete as many frames as I liked.
I snapped away.

I got excited. I got better at it. Without
the distraction of sounds or smells, the
writer’s eternal need to take it all
in, I started capturing my daughter from
every angle, rediscovering the joy I used
to get from painting and photography. When
I convinced her that I was deleting as many
shots as I was taking, she forgot about
me and went back to her own thoughts. I
focused on what I could see – nothing else
– and rediscovered the joy of framing. I
learned how to work the zoom. Blue sky and
palm trees, gone. The froth of lacy white
waves on the beach, gone. I learned how
to trim and clip, getting rid of everything
that wasn’t important. I wanted to
help her see how beautiful she was. Nothing
else mattered. I captured the breeze in
a strand of wild, golden hair, the sea in
her aquamarine eyes. I didn’t need
to see her smile to capture her beauty.
All the beauty I needed was right there,
the depth of her soul, her strength and
her ability to feel, to hold that awareness
in her heart and to explore it – captured
in the curve of her eyelashes, the tilt
of her chin.

I lost all sense of time. Suddenly, like
a sea breeze billowing through a window
in my heart, I knew I had a gallery of beautiful
portraits, inspired by love. I showed them
to her that evening. She looked at them,
looked at me, looked at them again with
disbelief, surprise, pleasure…

I’ve learned not to underestimate
the power of refocusing, of reframing with
love and gratitude whatever life gifts us

Hunter is a writer, teacher and IAC certified coach who
currently specialises in homelife coaching – helping people
create authentic, spirit filled lives and homes they love –
and in supporting coaches on their certification journeys.
She lives in Scotland with her husband and two children.



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