IAC VOICE, Volume 4, Issue 50, August 2010, Circulation 13,741


From the Editor

Welcome to the August issue of the IAC VOICE. This is the first email newsletter since we've been posting new content weekly to the VOICE blog (http://blog.certifiedcoach.org). I hope you had a chance to visit during the month—if not, we've got all the highlights for you here!

Plus, you'll find full versions of articles from the IAC President, BOG Secretary and our featured member benefit provider.

In his President's Message, Bob Tschannen-Moran reveals the next exciting chapter of the IAC's learning/certification framework, with just a teaser about the upcoming personalized Learning Agreement process. Board of Governors (BOG) Secretary Susan R. Meyers updates us on their important work.

Our featured member benefit provider is onCoach by SAI, whose co-founder Bill Petrarca reveals how the "invisible hand" of coaching can lead to career success.

In our first feature article this month, Coaching Toys Founder Marcy Nelson-Garrison describes how you can give voice to your wisdom and expertise by creating a coaching product.

Our Inside Scoop column is a fascinating glimpse into the Certification process, and how the certifiers work to ensure that each applicant is evaluated fairly.

IAC-licensee Janice LaVore-Fletcher channelled the wisdom of her Grandma Clara to explore Mastery #3 and the wonder of coaching in silence.

Ever wonder how the next generations will make sense of the generations that came before them? According to Kathi Crawford, generational differences in the workplace are no excuse for arms-length leadership.

Living the Masteries columnist Alison Davis gives two profound examples of the Masteries at work. I hope reading these will inspire you to submit your own stories! Please send your contributions to Alison at Alison@foundationsforliving.com.

Are you on Twitter? You can follow our VOICE authors and columnists as well as some of the IAC BOG members. Simply visit http://twitter.com/lindadessau/iac-voice-contributors or subscribe to the list from your Twitter account.

Our 2010 submission guidelines for the VOICE are available on the website. Submissions are welcome anytime throughout the month.

Please contact me with your article ideas and your feedback about this issue. Enjoy!

Warm wishes,

Linda Dessau, CPCC
Editor, IAC® VOICE
Email: voice@certifiedcoach.org

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From the President
by Bob Tschannen-Moran, IAC-CC

The IAC: A Learning Credential

You may remember my article in the April issue of the IAC VOICE titled The IAC: A Learning Organization. We were on the cusp of approving our new strategic plan at that point, so I wrote to share my enthusiasm for what was emerging around coach certification. Now that we are into the initial implementation stages of that plan, I return to this theme again by sharing how things are shaping up and by challenging you to fully appreciate the significance of IAC membership and certification.

Let’s be clear about one thing: the IAC would not exist without coach certification. From the very beginning, when Thomas Leonard first conceived of the IAC, coach certification was woven into our reason for being. Our original 2003 by-laws described how the IAC would accomplish its mission and purposes by:

  • furthering the interests of coaching clients worldwide, by orienting, evolving and innovating the coaching profession around clients’ best interests;
  • upholding standards of competency, practice and ethics;
  • promoting and fostering cooperation and communication among its members and related organizations;
  • broadening public awareness and understanding of coaching;
  • providing for the professional growth of its members; and
  • advocating on behalf of the collective interests of the clients of coaches, Association members and the coaching community.

If you suspect that Thomas and the IAC were concerned about quality, then you have the right idea. The focus was—and continues to be—on high standards that serve the interests not only of coaches but also of coaching clients. There is nothing more important than client-centered, masterful coaching that holds out the possibility of learning, growth, change and transformation.

Today, the IAC continues to evolve in that great tradition. Our approach to certification upholds high standards of “competency, practice and ethics.” While training, mentoring, and experience are important in gaining coaching skills, we at the IAC believe that there are many paths a coach can take to achieve mastery—some easily documented, some not. So our certification process emphasizes the demonstration of coaching masteries rather than the documentation of methods a coach has followed to achieve such skills. This approach to coach certification reflects our commitment “to advance coaching to the highest standards of universal excellence.”

How do we do that? Our new strategic plan puts it this way: “The IAC is on a mission to provide a highly accountable learning/certification framework for aspiring and experienced coaches, so their mastery of coaching is valued and contributes to evolving human potential worldwide.” I love that combination of words: “a highly accountable learning/certification framework.” Certification is not a prize and it is not the end of the road. Certification is an ongoing process and but one milestone in the continuing journey of a learning professional.

IAC certification is a learning credential. We’ve said that all along, and we’ve said that even more clearly in our new strategic plan. If you want to inspire your clients to achieve their desired outcomes, if you want to surprise the world in many, life-giving ways, if you want to continuously learn, grow, collaborate and hold yourself accountable as a coach, then there is no better certification process on the planet than that of the IAC.

I say that because I am so jazzed about and confident in our emerging process around our personalized Learning Agreements. Soon, hopefully by September, we will be challenging you to create an online Learning Agreement by answering questions about what and how you want to learn in order to become a more masterful coach in the year ahead. We are not requiring any particular development plan. Your uniqueness is fully respected. But for those who would pursue IAC Coach Certification or the new IAC Practitioner designation, we are requiring that you clearly state your learning intentions and that you follow through on those intentions with the active engagement of someone who is evolving as a professional coach and as a contributing member of the worldwide human family.

We will also require annual updates to those personalized Learning Agreements that capture what you want to learn next in light of how your thinking and experience are changing and growing. Although in many respects these are Agreements that you make with yourself, we ask you to share your Agreements with the IAC if you want to be recognized as either an IAC Certified Coach or as an IAC Practitioner (more on this next month). The filing will be confidential unless you choose to share it with the public as part of your profile. I’m sure many coaches, myself included, will choose to do that. It is an honor to be recognized by the IAC, and the Learning Agreements make clear how that honor is being embraced.

I hope you agree with me that the IAC is making strong moves to upgrade the value of our membership and certification. We will be asking you to challenge yourself in the year ahead like never before. That is why I hope you will keep your membership current or join the IAC if you are not already a member. More will follow on when and how to file your Learning Agreements. For those coaches who understand the coaching profession as life-long learning, there’s no better place to be than the IAC, which proudly claims certification as a learning credential. We hope to connect with you soon.

May you be filled with goodness, peace and joy,


Bob Tschannen-Moran, IAC-CC, is CEO & Co-Founder of the Center for School Transformation and President of LifeTrek Coaching International. Bob has co-authored a new book, titled Evocative Coaching, which incorporates the IAC Coaching Masteries® in a coaching model designed for leaders and coaches in K-12 schools. www.SchoolTransformation.com


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BOG Action News
by Susan R. Meyer, IAC-CC

The BOG is pleased to announce approval of a strategic partnership with ReciproCoach. The program will be in place in the Fall of 2010. Details will follow as to how IAC members can participate in this unique opportunity to give and receive coaching.

Work continues on implementing the Strategic Plan. We are currently writing job descriptions for key committee leadership positions. We are still looking for a Strategic Plan Launch Coordinator and a Fundraising/Grant Writing Coordinator. This will be an exciting way for members to become more involved in the growth of the IAC.

The redesign of the IAC website is nearing completion and should be up and running by the end of September. A new logo was approved and will be incorporated into the new website design and made available for members to add to their own websites.

Prior to the meeting, Doris Helge submitted her resignation from the Board. She will continue to serve the IAC through her excellent work with the New Members Chapter.


Susan R. Meyer, IAC-CC is President of Susan R. Meyer, Coaching and Consulting and of Life-Work Coach. She provides personal and executive coaching and facilitates seminars on topics including life planning, emotional intelligence, leadership development, communication, and coaching skills for managers. www.susanrmeyer.com.


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New IAC Coaching Masteries® licensed schools and mentors


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Featured IAC Member Benefit: onCoach®

“The Invisible Hand” of Personal Success
by Bill Petrarca

The economist Adam Smith, in his historic work The Wealth of Nations (1776), coined the term “the invisible hand” to describe the self-regulating nature of the marketplace. I can’t think of a better term to describe the role a personal coach can play in the success of an aspiring executive.

A recent coaching client in a large multi-national corporation was seeking guidance to improve his effectiveness not only in his current position, but to grow his communication skills to be a viable candidate for a corporate executive position.

Through months of confidential one-on-one coaching, goal-based development, interactive journaling and “asynchronous” coaching (outside of the corporate email system), this client experienced both a personal and professional transformation. Last month, he was offered the desired position.

The coach was indeed “the invisible hand” in this person’s career success, as is often the case. Paraphrasing another of Smith’s works, “the invisible hand” of coaching can be the most effective means for promoting happiness and success.

An Internet-based follow-up system helped the coach reinforce goals established in the one-on-one coaching sessions with journaling, asynchronous feedback, online resources and support “wizards.” Adam Smith, were he alive today, might have called it “the tool for the invisible hand.”


Bill Petrarca and his wife Jane Strathman are co-founders of Strathman Associates, Inc. (SAI). From more than 10 years of client experiences in individual and group coaching, SAI designed onCoach to help coaches reinforce learning and skill-building following workshops/sessions. Please contact bill@strathman.com about customizing onCoach for your clients.


IAC members receive a discount on monthly fees.

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We'd love to get your feedback on any issue related to the IAC. Do you have any questions, concerns, encouragement or ideas for improvement regarding membership benefits, certification, the VOICE, the direction of the organization or anything else at all? Please send an email to feedback@certifiedcoach.org. Please help us improve.

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