IAC VOICE, Volume 4, Issue 55, January 2011, Circulation 14,118


From the Editor

Happy New Year and welcome!

In this month’s President’s Message, Bob Tschannen-Moran wraps up 2010 with appreciation for what’s been and excitement for what’s ahead. He had so many wonderful things to share that you’ll need to click through to the blog to read the entire thing! Please don’t skip this step – it’s a delightful read. Always prolific with his enthusiastic musings about coaching, Bob was also a featured author in the December 2010 issue of choice, the magazine of professional coaching.

Following up on an event Bob announced last month, Karen Lim provides more details about the CCDA International Coaching Forum in Taiwan in March 2011.

With so many coaches transitioning from other fields, Lead Certifier Natalie Tucker Miller took the opportunity in this month’s Inside Scoop to remind us that a lifetime of coaching experience does not equal coaching mastery.

We’ve also gone ahead and posted January’s Inside Scoop, because the question about the IAC’s new certification renewal process was so timely we didn’t want to hold back.

In this month’s Tools for Coaching Mastery, IAC Licensee Joseph Liberti presents Coaching for Change: 7 Steps to New Behaviors.

Alberto J. Calderón from Mexico City answered Alison’s call to explore how life is different when he’s Living the Masteries.

Marc Manieri has some bad news for you this month. Building on the title of the book Your Marketing Sucks, he’s got the message that Your Scalability Sucks, Too.

For our coaching feature article, we welcome back Jennifer Day, who challenges us to consider whether we are truly agenda free.

And in our business-building feature, Carma Spence-Pothitt has some wise advice on how to lay out the welcome mat on the Home page of your website.

For those who are passionate about research, there is an opportunity for you to serve the IAC community as well as the broader VOICE readership. Please see the volunteer posting for more details.

Our 2011 submission guidelines for the VOICE are available on the website. Submissions are welcome anytime through the month.

Please contact me with your article ideas and your feedback about this issue. Enjoy!

Warm wishes,

Linda Dessau, CPCC
Editor, IAC® VOICE
Email: voice@certifiedcoach.org

P.S. Are you on Twitter? You can follow our VOICE authors and columnists as well as some of the IAC BOG members. Simply visit http://twitter.com/lindadessau/iac-voice-contributors or subscribe to the list from your Twitter account.

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From the President
by Bob Tschannen-Moran, IAC-CC

The IAC: New Year, New Opportunities

As the calendar turns to 2011 and I begin my second year of service to the IAC as President of the global Board of Governors (BOG), I find myself filled with gratitude for the year past and hope for the year to come.

Let’s start with the gratitude. The work of Angela Spaxman and Joan Marie Johnson on the IAC’s long-range, strategic plan stands out both for the effort it took and for the impact it generated. We will be living into and benefiting from this plan for many years to come.

Unfortunately, neither one of them will be continuing on with the BOG in 2011. Joan left the BOG in November for personal reasons while Angela completed her term in December after five years of service. I have been mourning their departure even as I have been celebrating the opportunity to serve with them and to benefit from their many talents. There’s no telling where the IAC would be today without the contributions they have made.

With Angela’s departure, the BOG is losing a huge piece of institutional memory and continuity, all the way back to the crafting of the Coaching Masteries® themselves. Fortunately, she has offered to serve as my special advisor during 2011. I have already taken advantage of that offer!

There are other people who have left the BOG in 2010 after making significant and enduring contributions: Sue Brundege and Jenny Blake have both been instrumental in the IAC’s soon-to-be-unveiled new website, replete with new social networking functionality, interactivity and member services. Thanks also to Bonnie Chan in Hong Kong, Nad Phillips in Paris, Yoram Gordon in Israel and Doris Helge in the United States for their roles.

No wonder we’re all a little nervous! That’s a turnover of almost half the Board over the course of the year. Yet transitions occur and everything is perfect, just the way it is, even when it may seem otherwise.

Take leadership as a case in point. Just as people have transitioned off the Board of Governors, so have many fantastic people come onto the BOG. This month alone we welcome three new members:

  • Xia Parvathy, Sedona, Arizona. A graduate of Columbia Law School with coach training from the School of Coaching Mastery and wide-ranging international experiences, Xia has applied for IAC Coach Certification and is looking to make a strong contribution to the global coaching community through the IAC.
  • Richard Winfield, Birmingham, England. After ten years as a civil engineer and transportation planner in the UK, Richard went into business administration and organizational development. His studies in Neurolinguistic Programming led him into coaching and training, which he is now developing throughout Asia, Arabia and Africa.
  • Teo Jin Lee, Singapore. Jin has been a driving force behind the organization of an IAC Chapter in Singapore. After 14 years of work with IBM, Jin went on to found SMG training systems in Singapore and China. Jin’s success in this capacity led her to receive the Woman Entrepreneur of the Year award in 2001. She hopes to create a pool of IAC Certified Coaches in Singapore and to expand the global reach of the IAC.

I know we will all benefit greatly from the work of Xia, Richard and Jin with the IAC in the months and years to come as they build on these accomplishments of the past year:

  • Kerryn Griffiths has worked with IAC virtual assistant Diana McFarlane and design company Ripe Media to finish up a sensational website with lots of new features. Watch for the launch before the end of this month.
  • Susan R. Meyer and IAC lead certifier Natalie Tucker Miller have spearheaded the effort to develop the “IAC Learning Agreements”—a brilliant new approach to accountability and support for coaching professionals. The Learning Agreements will apply to both Certified Coaches and to those who are pursuing the new IAC-Practitioner designation. Be sure to read Natalie’s article in this issue of the VOICE to learn more.
  • Kate Larsen, Alberto J. Calderón and Tatiana Abend have completed work on the just-approved Chapter Handbook that will guide the development and practice of IAC Chapters around the world. This Handbook has been distributed to existing chapters and is available through the IAC website for those looking to start chapters.
  • Angela Spaxman has worked with Nad Phillips, Uta Guse and others on continuous improvements to the Licensee program, with new distinctions, orientation and support opportunities. These improvements will enable the IAC to better serve and equip Licensees for their work with coach training and mentoring.
  • Kerul Kassel has almost singlehandedly spearheaded the effort to develop an ever-growing portfolio of impressive member benefits. Not a month goes by where the IAC BOG is not considering some new opportunity to enhance the value of an IAC membership. If you have not looked at all the member benefits lately, I encourage you to log in and check them out.
  • Speaking of member benefits, Kerryn Griffiths, founder of ReciproCoach, has negotiated a partnership agreement between the two organizations so that every member of the IAC will receive a free round of ReciproCoaching during 2011. That’s a US$60 value. You will learn more about this exciting new benefit next month. Stay tuned!
  • Alison Davis, Alberto J. Calderón, Bonnie Chan and others from the IAC Certification Board have all but completed the necessary work and testing for Spanish and Mandarin Chinese versions of the written Step 1 certification exam. We have budgeted for many more languages to be developed in 2011 and beyond. Next up? The ability to process oral exams in multiple languages. It can and will be done.
  • Speaking of certification, the IAC had 36 people pass the written Step 1 exam and 2 people pass the oral Step 2 exam in 2010. Although small in number, those aspiring and certified coaches stand to make a large impact with their clients and in the world. The IAC owes its certifiers a huge debt gratitude for their high-quality work.

As if all that wasn’t enough, I am pleased to announce that the IAC BOG Executive Committee has just completed its search for a part-time capacity building specialist. After working through 22 applications, many of excellent quality, we selected Ed Britton, originally from Canada but living and working in China since 2004. Ed is the Chief Executive Officer of the Tian Jiao Education Group in Xiamen, China, as well as the owner operator of his own coaching practice. He fully understands and aligns himself with the IAC approach to certification and coaching professionalism and he brings a unique ability to think strategically about the capacity-building requirements and opportunities for the IAC.

If all goes as planned, the IAC will have grown significantly by this time next year, due to Ed’s work as capacity building specialist, the prospect of other major new alliances, and the IAC’s recent foray into coaching research. Although every region stands to benefit from Ed’s work, his positioning in China makes him uniquely able to help the IAC tap into the growing Asian market, which has clearly expressed an interest in what the IAC has to offer.

2011 stands to be a pivotal and banner year for the IAC. We are now growing at the most rapid pace since our founding in 2003, welcoming 75 new and renewing members every month—a number that is steadily increasing.

If you want to be part of this excitement, or volunteer to help us make it happen, then I invite you to join or to renew your membership in the IAC today. There’s no time like the present to take full advantage of all that the IAC has to offer and to contribute all that you have to give. I hope you make it so.

May you be filled with goodness, peace and joy,

Bob Tschannen-Moran, IAC-CC, is CEO & Co-Founder of the Center for School Transformation and President of LifeTrek Coaching International. Bob has co-authored a new book, titled Evocative Coaching, which incorporates the IAC Coaching Masteries® in a coaching model designed for leaders and coaches in K-12 schools. www.SchoolTransformation.com


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2011 CCDA International Coaching Forum – 19th March 2011
by Karen Lim

This is an exciting moment in Asia and Greater China, as we announce The 2011 CCDA International Coaching Forum at Kaohsiung, Taiwan on 19th March 2011.

Coaching has developed rapidly in Asia and Greater China, providing support for personal development, work-life balance and growth!

Transformation is a hot topic in organizations, society, communities and schools. These conversations are carriers that bring us into a state of reflection and a readiness for the feedback to help us change and gain a new life.

The highlighted speakers will present their proven insight and coaching approaches to inspire us to enhance our knowledge and practical experience.

Bob Tschannen-Moran, 2010-2011 President of the International Association of Coaching (IAC) and a popular author of the books Evocative Coaching: Transforming Schools One Conversation at a Time and Coaching Psychology Manual, will share his approach and research insight of Bringing Coaching to Schools. He will present along with his wife and co-author, Dr. Megan Tschannen-Moran, a professor of Educational Leadership at the College of William & Mary.

Angela Spaxman, Past-President of the International Association of Coaching (IAC), will share aspects of How to Use Coaching in Organizations – An Ongoing Conversation. Angela will share her knowledge and experience of working with organizations, providing tips to help both managers and employees.

In Organization Coaching: The Theory and Practices, Dr. Henry Chen, Associate Professor of KunShan University will explore how to internalize a theory into daily practice and transform why to how.

We will also hear: Become a Professional Coach, by Bonnie Chan, Honorary Advisor of Hong Kong International Coaching community, The Learning and Coaching Experiences of an Executive Coach, by Chrisse Teng, ICF-certified coach and Powerful Coaching, Successful Parents, presented by Lee Wai Lan, Vice-President of Hong Kong International.

A panel discussion session will present a full picture of coaches and coaching mastery, with success stories from corporate executives, education experts, family experts and coaches.

The 2011 CCDA International Coaching Forum at Kaohsiung, Taiwan is for professional coaches, corporate executives, HR and training professionals and coaching leaders in Asia to share their knowledge and insight. In this Forum you will:

  • Experience the latest coaching developments in Greater China, Asia and around the world
  • Gain insights into the movement of corporate coaching in Asia and Greater China
  • Learn about the coaching needs of society, organizations and individuals
  • Meet and network with both new and seasoned coaches from Asia and around the world
  • Engage in advanced international coaching approach and concept

As Moderator and facilitator of the panel discussion, I look forward to meeting all of you and learning more from you. I am excited about this upcoming forum in Kaohsiung, Taiwan.

See you at the Forum to expand the path to coaching mastery!


Karen Lim is an Executive Consultant, Coach and Facilitator, and is the China representative of the International Association of Facilitators. She is also an IAC Board Member. Through her company, Leadership Inc., she is committed to facilitating organizational change in Greater China. http://www.leadershipinc.com.cn



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Your Scalability Sucks, Too
by Marc Manieri

Sound harsh? Maybe. Or maybe you know that I’m right. But I’m not gloating, because up until recently, my scalability (and marketing) sucked too.

First of all, what is scalability? It’s your ability to generate revenue or income without having to trade your time to do it; it’s duplicating yourself and your ideas with leverage—getting paid for your intellectual property and service without having to create a 25-hour day. Sounds pretty good, doesn’t it?

Why is scalability important? The obvious reason is because without it, your income is capped. As coaches, traditionally we only get paid when we invest our time with individuals. And if you’re lucky enough to have read Mark Stevens’ book, Your Marketing Sucks, and have figured out how to keep a full coaching schedule, then you know exactly what I’m talking about. The other reason, and perhaps the more important one, is that without scalability you can only touch—and therefore impact—a very small number of people.

So what’s the answer? Ideas, partnerships and technology.

The ideas come from you. You’re special—you have ideas that translate into processes and systems that, when implemented, help people achieve goals. Partnerships help you reach the masses. And finally, technology is the fuel that makes scalability really fly.

As coaches, it is the development of human potential that is the core of our offering. When seeking technology platforms, be sure your technology partner understands that and can speak that same language. Next you can evaluate how well they will be able to help you deliver that offering to the world.

When you harness the power of scalability, you’ll finally satisfy the reason why you got into coaching in the first place—to help people. A lot of people.


Marc Manieri runs JournalEngine™ Software, a remarkable platform that helps coaches make a more meaningful connection with clients and enables the productization and mass distribution of ideas, courses and coaching. Contact Marc to learn how to partner with JournalEngine™ to bring their innovative Scalable Coaching product to corporate clients.


IAC Member Benefit: IAC members save 50% on customization and 20% on membership (use the coupon code on the IAC Members page).

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Research Volunteer

Are you passionate about coaching research? The IAC Research committee is looking for a volunteer who reads peer-reviewed coaching journals to choose a paper and summarize it. The summary will appear in the IAC VOICE. This could potentially be a monthly feature, but will also work well as a quarterly submission – whatever works for your schedule!

Please send an email to kerul@me.com if you’re interested in this opportunity.

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We’d love to get your feedback on any issue related to the IAC. Do you have any questions, concerns, encouragement or ideas for improvement regarding membership benefits, certification, the VOICE, the direction of the organization or anything else at all? Please send an email to feedback@certifiedcoach.org. Please help us improve.

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