IAC VOICE, Volume 4, Issue 67, January 2012, Circulation 3,862


From the Editor

Welcome to the January 2012 issue of the IAC VOICE!

Incoming President Susan R. Meyer looks back in appreciation of the work that's been done, and looks forward to her new role in making the IAC's mission a reality around the world.

In his final monthly column for the VOICE, Past President Bob Tschannen-Moran lists the five priorities he identified at the start of his term, and reflects on where we’ve come and where we have yet to grow.

You'll read below about an IAC membership benefit that you can claim right now to receive coaching, mentoring or supervision at no extra cost.

Our other featured IAC member benefit this month is Annuity Managers Agency, LLC, and Andrew J. Cavaliere contributes an article that helps us understand life insurance riders.

In the Inside Scoop, Natalie Tucker Miller answers the question, "If I have to show all nine masteries in just 30 minutes, isn't that kind of artificial?" Read her take on coaching a client in 30 minutes or less and then join the discussion on LinkedIn.

Alison Davis welcomes Graham Kean as a new contributor to the Living the Masteries column, sharing on the topic of Mastery #8, Inviting Possibility.

Welcome back to IAC Licensee Doris Helge, who delivers a fascinating look into our dream world in her Tools for Coaching Mastery article.

Our coaching feature article from Angela Spaxman is about the top six compelling reasons for coaches to train in mindfulness, and she gets us started with a mindfulness primer.

Trust-building marketing expert Kristen Beireis turns some conventional marketing advice on its head with her business-building feature article, "Why your big list isn’t all it’s cracked up to be."

Submission guidelines for the VOICE are available on the website. Submissions are welcome anytime through the month.

Please contact me with your article ideas and your feedback about this issue. Enjoy!

Warm wishes,

Linda Dessau, CPCC
Editor, IAC® VOICE
Email: voice@certifiedcoach.org

P.S. Are you on Twitter? You can follow the IAC at http://twitter.com/IACCoachMastery. There is also a list of VOICE authors, columnists and IAC BOG members at http://twitter.com/lindadessau/iac-voice-contributors.

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From the President
by Susan R. Meyer, IAC-CC

As we usher in 2012, we are also ushering in changes within the Executive Committee and the Board of Governors. We move into 2012 with a new Executive Committee:

Dr. Susan R. Meyer, President

Dr. Kristi Arndt, Vice President

Tatiana Abend, Secretary

Vicki Zanini, Treasurer

Bob Tschannen-Moran, Past President

I’d like to express gratitude to two Board members: Alison Davis, who will remain as a Certifier and continue to be involved in the translation of the Masteries, and Walter Besecker, who has done an incredible job as our Treasurer.

I’d also like to thank Bob Tschannen-Moran for his service as President as well as his two predecessors, Angela Spaxman and Natalie Tucker Miller. Natalie shepherded the IAC through the transition from Proficiencies to Masteries. Angela spearheaded our strategic plan and Bob took the lead in getting the ideas you shared with us in place, including the establishment of the Practitioner designation, redesign of the logo and website, and the implementation of Learning Agreements.

As I assume the presidency, I am mindful of having a responsibility to all of you to continue this process of creating a more responsive, learning-centered professional organization. During the past two years, I have been involved with the Strategy Committee, the Research Committee and the Certification Committee and have served as Secretary and Vice President of the Board.

In my new role, I will continue to support these committees in implementing new initiatives. The Research Committee, led by Kerryn Griffiths, has developed a new research area on the website. The Certification Board, led by Natalie Tucker Miller, is on the verge of a huge announcement—just wait until next month!

We still have work to do to be fully responsive to you. At the top of my agenda is fixing the remaining few glitches in the website so that accessing information and renewing your membership are seamless processes. Beginning next month, I want to offer more and more reasons for you to actively recruit new members. I take Expanding the Path to Coaching Mastery very seriously. My promise to all of you is to provide more ways for us to learn and grow together to make that mission a reality around the world.

I have a virtual open door—an open Inbox—so please contact me; both to let me know how you’d like to help and to let me know what else we should be doing.

With warm wishes for your success,
Susan R. Meyer

Susan R. Meyer, IAC-CC is President of Susan R. Meyer, Coaching and Consulting and of Life-Work Coach. She provides personal and executive coaching and facilitates seminars on topics including life planning, emotional intelligence, leadership development, communication, and coaching skills for managers. www.susanrmeyer.com.


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The IAC: A Great Organization
by Bob Tschannen-Moran, IAC-CC, Immediate Past President

Two years ago this month, I started my tenure as President by identifying five priority areas. Now, as I pass the torch to Susan and step into the role of Past President, I thought I would look again at those priorities in order to reflect on where we’ve come and where we have yet to grow.

  1. Significant and Rapid Membership Growth. My stated goal was to double the membership of the IAC in 2010 and again in 2011. Unfortunately, that did not happen. The membership of the IAC stayed more or less constant. That was in spite of numerous initiatives over the past two years to make the IAC more visible and credible in the coaching world. By the end of my tenure, the IAC BOG was addressing this priority by changing the framework for coach certification. Unless large numbers of people can get certified as coaches through the IAC, large numbers of people will never join the IAC. That changing framework has now been approved by the IAC BOG and will be rolled out during the first quarter of 2012. Watch for news of these exciting developments right here in the VOICE! Many thanks to Susan R. Meyer, Natalie Tucker Miller, and Kristi Arndt for their leadership in this area, along with a majority of IAC BOG members who worked with them through several months of special meetings.
    Although membership growth was less than planned, that was not through a lack of trying! Ed Britton, the IAC Capacity Building Specialist, has been working closely with members of the IAC BOG, especially with Tatiana Abend, the head of the Membership committee, and Kate Larsen, the head of the Chapter committee, to conceptualize and launch a variety of new initiatives. IAC Chapter growth has been steady and, at times, dramatic. Every month, the IAC is contacted with one or more new opportunities in far-flung places around the globe, particularly in East Asia, but increasingly in many other locations. This enthusiasm for the IAC bodes well for our future. Member Benefits have also expanded considerably over the past two years, under the able leadership of IAC BOG member Kerul Kassel. As Benefits, Chapters, and Certification take off, so will the IAC membership-growth curve.
  2. Enhanced Certification and Licensing Programs. Two years ago I recognized the importance of entry-level designations to membership growth and affirmed the importance of making the IAC’s certification and licensing programs even more vital and accountable. Those two priorities are not incompatible. In fact, the IAC cannot, with integrity, do one without the other. Fortunately, the integrity of the IAC certification and licensing programs was enhanced dramatically over the past two years with the institution of the IAC Learning Agreement process. In lieu of traditional Continuing Education Units, or CEUs, each IAC Practitioner and Certified Coach is now required to submit an annual Learning Agreement, specifying how we intend to continue our growth and development as professional coaches. Susan, Natalie and Kristi deserve a lot of recognition and gratitude here as well.
    IAC Licensees are now also required to have IAC Certified Coaches involved with their training and mentoring programs, and to participate in the Learning Agreement process. They may also choose to enhance their work with the IAC Coaching Masteries™ by attending quarterly support calls. The Licensing committee, headed up by IAC BOG member Uta Guse, along with Past-President Angela Spaxman, should be recognized for revamping the structure of the licensing program, which Natalie Tucker Miller and the Certification Board are now administering. Woo-hoo for that!
  3. Dramatically-Improved Web Presence. By the beginning of my tenure, the IAC BOG had already selected a media design company, Ripe Media, to completely redesign the IAC website, optimizing its usability and visibility. That is now done. One predicted result was that the site would rise to the top of search engine inquiries, and that has happened. Type "professional coaching organizations" into Google, without the quotes, and the IAC appears near the top of the list out of almost 3 million results. Another predicted result was increased links and usage of social networking outlets, such as LinkedIn, Facebook, and Twitter. That too has happened. Much of the credit goes to IAC BOG member Kerryn Griffiths, Lael Johnson and VOICE editor Linda Dessau. Many thanks to each of you!
  4. Greater Collaboration and Diversification. In January of 2010, the IAC was fresh off the heels of two collaborations with the International Coach Federation: several IAC BOG members led a workshop at the 14th annual ICF Conference in Orlando, Florida while the IAC and ICF jointly issued a set of model standards of conduct for professional coaches. I envisioned continuing such collaborations with other coaching organizations during my tenure as President, and that has happened through Conference participation, Chapter development, and behind-the-scenes conversations regarding the future of coach certification. The latter has been a significant focus during my role as President, and it has been wonderful to share continued conversations with organizations as disparate as the ICF and the Center for Credentialing and Education.
  5. Increased Social Responsibility. Throughout my tenure as President, I have tried to make sure that the IAC never lost sight of its reason for being. Coaching is not an end in itself and the purpose of the IAC is not just to recognize and elevate coaching as a profession. The purpose of the IAC is to represent and advance in the larger world the following "coaching values": innovation and change, diversity, mastery, openness and transparency, abundance thinking, as well as integrity and high ethical standards. These values were identified in the IAC Strategic Plan at the outset of my tenure as President, and they continue to guide the work of the IAC today. That is why IAC membership is open to all, including coaching clients and the general public. Anyone who supports those values and who wants to see them embodied more fully in the world is not only welcome in the IAC, but strongly encouraged. Margaret Mead could well have been speaking about the IAC when she issued her famous line: "Never doubt that a small group of thoughtful, committed, citizens can change the world. Indeed, it is the only thing that ever has."

In conclusion, I end my tenure as President with a deep sense of appreciation for those I have worked with and those who will carry on the work in the years ahead. The IAC is a brilliant organization which deserves your participation and support. If you have not already done so, join or renew your IAC membership, complete an IAC Learning Agreement, subscribe to the IAC VOICE, read the IAC blog and follow the IAC social media outlets such as Twitter and the IAC LinkedIn and Facebook groups. Catch the buzz and see where it leads.

May you be filled with goodness, peace and joy,

Bob Tschannen-Moran, IAC-CC, is CEO and Co-Founder of the Center for School Transformation and President of LifeTrek Coaching International. Bob is the co-author of Evocative Coaching, which incorporates the IAC Coaching Masteries® in a coaching model designed for leaders and coaches in schools.


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Claim your IAC coaching, mentoring or supervision benefit

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Click here to redeem your IAC-ReciproCoach voucher today.

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Life Insurance Riders, What are They For?
by Andrew J. Cavaliere

“Riders” are modifications to the life insurance policy added at the time the policy is issued that are not found in the original contract. These riders change or adjust the basic policy to provide some feature desired by the policy owner. Depending on the type of life insurance policy you purchase, there are a wide variety of riders that you can buy to enhance your policy’s benefits. Because all riders provide an additional benefit to the policy owner, an extra premium may be charged for them. Let’s look at some of these riders:

  • Accidental Death Benefit Rider used to be commonly referred to as "double indemnity," and pays twice the amount of the policy face value if death results from accidental causes, as if both a full coverage policy and an accidental death policy were in effect on the insured.
  • Accelerated Death Benefit Rider permits the insured who is diagnosed as terminally ill, or who requires long-term care or permanent confinement in a nursing home, to collect part of the death benefit from the policy on their life while they are still alive. The rider specifies exactly how much of the death benefit may be available, usually 75%. This can help relieve some of the financial burden caused by an insured's inability to continue working and the rising cost of health care. Death benefits payable under the policy are reduced by any amounts paid under this rider.
  • Disability Income Rider provides a regular monthly income from the insurance company should the insured become totally and permanently disabled. The rider guarantees a specified level of income for either as long as the disability lasts or for a specific time frame outlined at issue.
  • Waiver of Premium Rider exempts a disabled insured from making required premiums payments during the term of the disability while keeping the policy in force. This rider usually is in effect until age 60, but waiver of premium may vary from company to company and from policy to policy. Generally, proof of total and permanent disability is required from the United States Social Security Administration.
  • Accidental Death Dismemberment (AD&D) Benefit Rider not only pays twice the amount of the policy face value if death results from accidental causes, but also pays additional benefits for dismemberment like if the insured loses sight in both eyes or suffers the loss of any two limbs. Often the benefit schedule pays a smaller amount for the loss of sight in only one eye or the loss of only one limb.
  • Spouse & Children Insurance Rider provides additional amounts of life insurance coverage on the insured’s spouse and/or children. These riders usually are limited to a specified face amount by the company.
  • Return of Premium Rider (ROP) is available on term life insurance policies, such that at the conclusion of the term of coverage, if the insured is still alive, the policy owner is remitted the sum of all their premium payments.
  • Long-Term Care Rider works much like a disability income rider in providing coverage to pay a monthly benefit if the insured comes to require long-term care. This may or may not coincide with an acute debilitation.

For more information about Life and Health Insurance planning please contact Andrew J. Cavaliere at Annuity Managers Agency, LLC at 877-676-9900 or www.annuitymanagers.com. Andrew is certified in Long-Term Care (CLTC) from the Corporation for Long-Term Care Certification and a member in good standing of the Million Dollar Round Table (MDRT).

IAC Member Benefit: National Health Plan PPO is only available to IAC members. The BCBS Association Network is the largest in the country. No referral required!

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New IAC Coaching Masteries® licensed schools and mentors

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Online Coach Institute



United States


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Instituto Brasileiro de Coaching





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We'd love to get your feedback on any issue related to the IAC. Do you have any questions, concerns, encouragement or ideas for improvement regarding membership benefits, certification, the VOICE, the direction of the organization or anything else at all? Please send an email to feedback@certifiedcoach.org. Please help us improve.

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