IAC VOICE, Volume 4, Issue 7, October 2006


From the Editor

month's VOICE is an exceptionally important issue, as we announce
several changes and implementations that will begin January 2007.

organization has seen impressive growth since its inception in 2003,
and we continue to attract members at a rate of more than 100 new sign
ups a month. This past week we hit the 10,000 mark, and are up to
almost 50 certified coaches.

know you are eager to read about the changes, so I'll sign off here and
let you go right into President Natalie Tucker Miller's announcements.

Until next month, enjoy!


Barbra Sundquist, IAC-CC
Editor, IAC Voice
Email:  voice@certifiedcoach.org
Web:   www.becomeacertifiedcoach.com



Answers from the President

IAC Board of Governors, past and present, and several others who have
volunteered in various capacities, have spent countless hours working
to achieve what the IAC has set out to do: advance coaching to the
highest standards of universal excellence.

hear from our members regularly, it's become increasingly evident that
the IAC is an organization that coaches want and need! How gratifying
for the people who have worked on behalf of our members over the years.
Additionally, membership committee chair, Michelle Casto, conducted a
survey last fall which has guided us tremendously. The work of our
strategic planning committee has been invaluable in our crafting these
upcoming changes, as well.

As of January 2007 the changes will include:

  • Annual membership dues of $129.00
  • A broader focus on coaching, reflected in our name change to The International Association of Coaching (see Diane Krause-Stetson's article below)
  • An enhanced listing in our members history search, allowing potential clients to "find" you!
  • Admittance in our new Community Outreach Groups, or COGs (see Michelle Casto's article below)
  • Access
    to a "members only" feature in the Voice, including an expanded
    "Certifier's Corner", where the certifiers will offer valuable insight
    and advice for the certification process.
  • Transition to our new, up-to-date coaching measures, the IAC Coaching Masteries
  • Expanded member benefits, including the COGs and others which we'll feature in the next several issues of the Voice.
  • Marketing campaigns that will focus on the benefits of hiring IAC certified coaches.
  • And several other "in the works" enhancements.

a membership organization, the people who offer their time and
expertise to serve the members welcome your continued support through
your comments and suggestions. Your commitment to coaching and the IAC
as your professional coaching organization is duly noted, honored and

Due to the anticipation of a high mail volume as we transition, please send your comments related to the growth of the IAC to:


because of the volume of mail we receive, we may not be able to answer
individually. We will, however, do our best to answer questions in
upcoming issues of the Voice and/or the FAQS page on our website.

Natalie Tucker Miller, IAC-CC

A New Name Reflects A Broader Mission
by Diane Krause-Stetson, IAC-CC, Vice President of the IAC Board of Governors

its September meeting, the IAC Board of Governors reinforced its
commitment to an expanded mission of evolving the highest standards of
universal excellence in coaching. In practical terms, what this means is the Board unanimously voted to change the IAC’s name to the "International Association of Coaching" effective January 2007.

What's in a name?

there a difference? What is a coach? What is coaching? Instead of
limiting the IAC's focus to individuals who have decided to enter into
the profession of coaching, the organization will serve all
professionals who recognize the value of coaching and apply the
coaching approach to their particular profession. The coaching approach
has caught on. The techniques, skills and art of coaching are used in a
number of professions, including business management, teaching,
nursing, and counseling.

expanding the mission and focus of the IAC and welcoming this broader
group of professionals, our organization can have a greater influence
on advancing the highest standards of universal excellence in coaching,
regardless of the context in which the coaching is offered or the title
of the person serving as the coach.

Being a coach vs. being an effective coach

discussion is not new. From the beginning, Thomas J. Leonard opined
that "Everyone is a coach". Then, as the proficiencies were developed,
taught and implemented, it became clear that while anyone can call
himself a coach, not everyone can coach proficiently. For the benefit
of the profession of coaching, standards were developed and continue to
evolve (most recently in the IAC Masteries). A certification process
was designed, with a panel of masterful coaches ensuring someone with
an IAC certification can demonstrate coaching ability at the highest

Profession vs. professionalism

the outset of the development of the IAC Masteries, the team focused on
the behaviors and abilities that appear during a masterful coaching
conversation. These masterful coaching behaviors and abilities could
easily be present between a coach and a client, a teacher and a
student, or a manager and a direct report. It became clear that it is
the way in which the interaction and dialogue is demonstrated, and not
the title of the person who is engaged in the act of coaching, that is
critical to the professionalism of coaching. Again, this is a subtle
shift in wording: "professionalism" versus "profession".

Coaches vs. coaching

Last year, I read an essay called "Project Coaching: Nouns and Verbs"
by Lable Braun. Lable's essay argues that coaches should return to (or
not leave) the corporate world to become a coach but to remain within
the business world and embrace the many opportunities to coach.
(Editor's note: Lable Braun's essay will be printed in the next issue
of the VOICE.)

And voila! A new name for the IAC

thought Lable's essay was an elegant and compelling illustration of the
importance of expanding the conversation in the coaching field, and
indeed within the IAC as an organization. After much heartfelt
discussion, the IAC decided to use the term "coaching" instead of
"coaches" in its name. It's a subtle but powerful reminder to us all
about the larger arena in which we can be of service.

Community Outreach Groups
by Michelle Casto, IAC Membership Chair

Michelle Casto Starting
January 2007 the IAC will be providing some exciting new benefits for
our membership. One of these benefits is what we call "Community
Outreach Groups", or COGs for short. The first two COGS to launch are
"What's Working in My Business" and "What's Working in My Coaching".

communities will be hosted on the IAC site, so anyone who is a paid
member will have access to this valuable service. Each COG will be
hosted by a Lead Coach who will provide the direction, thought starters
and be the go-to person for questions.

very excited about this new way of connecting members and creating
community. We will add new COGs as we go, based on the interest of the

If you're interested in being part of this project, please submit a volunteer application indicating your interest in COGs.

Michelle Casto
IAC Membership Chair

IAC Certified Coaches

We would like to congratulate the following coach who has recently
passed the IAC certification exam and achieved IAC-CC designation!

Jean Gran, IAC-CC (United States)

© 2006. All rights reserved. International Association of Coaching

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