by Linda Dessau and Mattison Grey, IAC-CC
Have you ever gone into an electronics store to buy a TV or computer but left too confused to take any action? Unfortunately, some of our marketing efforts leave potential clients feeling exactly the same way.
When Mattison and I were preparing for our interview, she said, "I love to talk about selling, but coaches don't ever want to hear about that. They just keep marketing and pray that it works."
But I was confident that many of our VOICE readers would be ready for this conversation. So ready or not, like it or not, that is what we discussed.
Please follow the links below to listen now or download the file to your computer or portable music player to enjoy later:
Link to listen:
Link to download:
When you're done, please come back to the blog, comment on what you’ve heard and read, and tell us what you would like us to discuss or write about next!
Linda Dessau, CPCC, helps coaches and other small business owners write masterful content for their newsletters and blogs. Please visit http://www.ContentMasteryGuide.com for writing tips and content marketing resources.
Mattison Grey, IAC-CC, is a business consultant, executive and leadership coach, sales trainer, relationship skills expert, and speaker. Since 1997 she has trained and coached police officers, entrepreneurs, athletes, artists, high-level executives, and functional managers in a variety of organizations and settings. http://www.greystoneguides.com