Singapore Chapter News: Putting the IAC Coaching Masteries® into Action

The Singapore Chapter of the International Association of Coaching (SCIAC) held a talk on September 4th 2010 at the Furama Riverfront Hotel Singapore. Our keynote speaker, IAC Immediate Past President Ms. Angela Spaxman, was present to share her coaching experience and also to introduce the IAC. The topic was "Putting the IAC Coaching Masteries® into Action," and included a question and answer session that garnered insightful discussions. It was a fruitful session with good feedback from attendees—such as HR and business managers from Multi National Corporations (MNCs) and experienced business coaches seeking to gain a clearer understanding of the Masteries®. The discussion touched on how organisations can drive a coaching culture through the use of the IAC Coaching Masteries®.

Some key discussion areas were:

  • Driving a coaching culture within the organisation
    This is unique to each organisation and there are many different strategies. In general, it is suggested that organisations identify and groom a small group of managers who are committed to coaching, and take them through the coaching process as a first step to garner support. This is important because in our enthusiasm to roll out coaching initiatives, we can try to move too quickly. If coaches are in "telling" mode, it can devalue the coaching practice. Coaching then becomes merely a buzzword and its value to the organisation is lost.
  • The use of a coaching process
    Everyone has to start somewhere, and coaching processes provide consistency until a coaching style is developed. What matters is the result, and a focus on making the change happen for the client. The Masteries® focuses on the coaching conversation, which is independent of the coaching processes used by the coach.


Aims for promoting the IAC Coaching Masteries® in Singapore
Since our launch in 2009, the SCIAC has sought to drive corporate adoption of the IAC Coaching Masteries® as the benchmark for best practice coaching and also to drive a coaching culture throughout organisations. We have a firm belief that coaching is important for self-development and growth amongst corporate executives. We have had success stories with MNCs and large local organisations. Organisations that have embraced the IAC Masteries® have had their managers trained in IAC’s Coaching Masteries® and in addition, some of their staff have even opted to undertake the IAC certification.

We will continue to strive for coaching best practices and to drive a coaching culture throughout organisations in Singapore in order to promote the IAC Coaching Masteries® in Singapore.


Jin Lee is the Managing Director of SMG Training Systems. She has been working with numerous Multi-National Corporations and local companies across the Asia Pacific regions—coaching, training and consulting their leaders through key transformational and change initiatives. She was one of the Woman Entrepreneurs of the Year in 2001.

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